Copy Tip: The Power of Caring
It is crucial that you are constantly clued in to the needs of your prospects and customers. In writing copy, really care about your prospect. There is power in caring for each prospect as an individual. Not a group… but an individual made in the image of God. Make the copy [...]
Testing Corner: Questions – Do They Work?
Testing copy is crucial to improving your response. Often, what you assume will generate the highest response is not always the case. I have tested hundreds of headlines in search of the highest return. Time and time again, when I speak at conferences and show examples of what I have [...]
Special Report: 31 Powerful Marketing Tips for the Christmas Season
Christmas… are you going to use the best strategies and tactics possible for Christmas 2024? The December-January season is traditionally the best time of the year to advertise your products, services and drive up ROI. Here are 31 Need-to-Know tips to help you successfully market this Christmas season helping to [...]
Podcasters Listeners: What Marketers Should Know…
Advertisers have found that podcasts are some of the best ROI media they use. 135 million Americans listen to podcasts monthly. The typical consumer listens to 8.3 episodes a week. 15% of podcast listeners say they stick to their current shows and don’t try new ones. 36% try new podcasts [...]
3 Short Marketing Trends and Things Every Marketer and President Should Know But Probably Don’t
1.) YouTube Shorts Breakthrough The trouble with YouTube shorts was that they were too short - no longer than 60 seconds. But there has been a positive breakthrough. You will now be able to upload videos up to 3 minutes in length versus the current limit of 60 seconds. Marketers [...]
Copy Tip: The Power of Caring
It is crucial that you are constantly clued in to the needs of your prospects and customers. In writing copy, [...]
Testing Corner: Questions – Do They Work?
Testing copy is crucial to improving your response. Often, what you assume will generate the highest response is not always [...]
Special Report: 31 Powerful Marketing Tips for the Christmas Season
Christmas… are you going to use the best strategies and tactics possible for Christmas 2024? The December-January season is traditionally [...]
Podcasters Listeners: What Marketers Should Know…
Advertisers have found that podcasts are some of the best ROI media they use. 135 million Americans listen to podcasts [...]
3 Short Marketing Trends and Things Every Marketer and President Should Know But Probably Don’t
1.) YouTube Shorts Breakthrough The trouble with YouTube shorts was that they were too short - no longer than 60 [...]