Direct Mail Power Strategy Secret: P.S. Don’t Let This Happen To You
The secret to getting your direct mail letter read is the end — not the beginning. When your prospect tears open your envelope, they will first flip it over to see who signed and sent the letter. Once they see who signed it, if you have a P.S., they will [...]
5 Star Ratings The Powerful Credibility Builder That Boosts Response Rates with Just a Glance
Only one star? Avoid! Avoid! Avoid! Five stars? “If others love it, I’ll love it too.” We’ve all seen it… We’ve all rated a product or service this way… And we should apply it to our marketing efforts as well… Because it’s a powerful response booster… I recognized this a [...]
The Overlooked Copy Secret to Power Up Your Sales Copy: Using Specifics
There is one copy secret you don’t want to overlook. Let me explain. Famous ad man David Ogilvy didn’t write a word of copy before conducting 10 days of product research. By digging for details, he was practicing one of the greatest copywriting secrets of copy sales success: using specifics [...]
D2C Wine Marketing Test Results: Text Messages vs Email
Wine marketers use direct response copy and strategies for their D2C campaigns. My wife and I often go to wine tastings, and I've discovered wine companies' marketing strategies as I visit. So, I watched the wine market closely and found that it was not unlike other market segments. One of [...]
Copy Blunder: Avoiding the Uncomfortable
A common copy blunder is avoiding the uncomfortable. It’s related to our direct response copy rule: preemptive advertising. And it’s especially self-evident in lead generation conversion campaigns. After you generate a lead, then what? You close the sale. It seems like obvious advice, but I’ve seen so many marketers who forget [...]
Direct Mail Power Strategy Secret: P.S. Don’t Let This Happen To You
The secret to getting your direct mail letter read is the end — not the beginning. When your prospect tears [...]
5 Star Ratings The Powerful Credibility Builder That Boosts Response Rates with Just a Glance
Only one star? Avoid! Avoid! Avoid! Five stars? “If others love it, I’ll love it too.” We’ve all seen it… [...]
The Overlooked Copy Secret to Power Up Your Sales Copy: Using Specifics
There is one copy secret you don’t want to overlook. Let me explain. Famous ad man David Ogilvy didn’t write [...]
D2C Wine Marketing Test Results: Text Messages vs Email
Wine marketers use direct response copy and strategies for their D2C campaigns. My wife and I often go to wine [...]
Copy Blunder: Avoiding the Uncomfortable
A common copy blunder is avoiding the uncomfortable. It’s related to our direct response copy rule: preemptive advertising. And it’s [...]