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Blog2025-03-18T13:51:10-06:00
3105, 2024

Multiplying Your Message: 13 Response-Boosting Strategies Your Marketing and Advertising Use to Be More Effective

By |May 31, 2024|Advertising & Marketing, Facebook/Social Media, Lead Generation, Product Marketing, Social Media|

Marketing strategies change. For example, if you’re wondering whether Facebook advertising is still worth using despite its higher costs, antimarketing restrictions, and less targeting, which result in low ROI … or whether you’d be better off putting your cash elsewhere … keep reading. Facebook advertising is still a powerful, strategic, [...]

3105, 2024

Transactional Data Modeling (TDM): Your “Secret Weapon” to Increasing Leads, Clients and Profits

By |May 31, 2024|Advertising & Marketing, Lead Generation, Multichannel Marketing, Sales, Social Media, Tech, Transactional Data Modeling|

Transactional Data Modeling (TDM) could be your secret weapon to increasing profits in 2024-2025. Let me share a powerful way to enlarge your universe of quality prospects… increase your response, and generate more prospects and clients. Transactional Data Modeling (TDM) is the latest, most advanced method for creating powerful look-alike [...]

3105, 2024

Check Out 6 Direct Response Copy Formulas

By |May 31, 2024|Advertising & Marketing, Copy Tips, Direct Response Copy Tips, Direct Response TV and Radio, Integrated Marketing, Multichannel Marketing|

Direct response copy lifts response. It gets the attention of your prospects, persuades them of the benefits of your product or service, and helps boost business. How do you write it? Watch this video with 6 direct response copy formulas that you can use to create a powerful, response-boosting copy: [...]

2305, 2024

Testing Corner: D2C Marketing Test Results: Text Messages Vs Email

By |May 23, 2024|Advertising & Marketing, Email Marketing, Integrated Marketing, Marketing Trends, Mobile, Multichannel Marketing, Testing Corner|

What works best: text messages or email? Here are some great test results. The marketer is a direct-to-consumer wine company. First, most D2C wine marketers have an email list of around 10,000. The latest test results show an extensive SMS test versus email: Texting had 3 times better open rates [...]

2305, 2024

Copy Corner: Powerful Direct Response Copy Formula: AIDPPC – Attention, Interest, Description, Persuasion, Proof, Close

By |May 23, 2024|Advertising & Marketing, Copy Tips, Digital Marketing, Direct Mail, Direct Response Copy Tips, Direct Response TV and Radio, Integrated Marketing, Multichannel Marketing|

AIDPPC is a powerful direct response formula that provides a winning path for prospects to take action. It starts with copy that grabs the prospects’ attention. After you’ve got their attention, then prove why it’s in their best interest to respond. After they are interested, your curious prospects will want [...]

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