Weathering the Storm: The 3 Rs of Marketing Tactics and Strategies Every CEO and Marketing Manager Should Know in an Uncertain Economy
As CEOs and Marketing Directors face the challenges of an uncertain economy, with high costs and prospects and clients cutting back, making the right decisions are crucial. Companies must adopt proactive marketing tactics and strategies not only to survive but thrive, grow, and dominate their markets. The 3 “Rs” are [...]
Political Ad Spending Sets Record in Non-Election Year– Doubles from 2020
Political ad spending has grown at a record pace, surpassing spending for the last 3.5 years—to more than double. Over $453 million has been spent so far for the 2024 election— which is over the $221 million spent at this point for 2020. All marketers should care because the ads [...]
What You Should Know About the New FTC Testimonial and Endorsement Guidelines
The Federal Trade Commission has just updated its guidelines on endorsement ads. They are the first changes to the FTC’s Enforcement Guide since 2009. Fake reviews, virtual influencers, and tags in social media are all covered in these new rules. They also have guidelines on what “clear and conspicuous” disclosures [...]
E-Commerce Big Dollar Purchases: Mobile or Desktop?
A new study on the State of e-commerce Discovery analyzed consumer trends based on over 2.9 billion e-commerce sessions globally. The data was culled from an e-commerce database in the consumer categories of jewelry, fashion, and home décor brands and retailers, including Farfetch, Signet Jewelers, Shein, Perry Ellis, and Prada. [...]
33% Response Rate: How You Could Duplicate It With This Unique Integrated Multichannel Campaign [VIDEO]
33% is an awesome response rate. Sound impossible? It’s not – if you use this one little-known strategy that breaks through the clutter and grabs your prospects’ attention. 4,000 to 10,000. That’s how many messages your prospect is exposed to daily. Prospects may be a year older… they may be [...]
Weathering the Storm: The 3 Rs of Marketing Tactics and Strategies Every CEO and Marketing Manager Should Know in an Uncertain Economy
As CEOs and Marketing Directors face the challenges of an uncertain economy, with high costs and prospects and clients cutting [...]
Political Ad Spending Sets Record in Non-Election Year– Doubles from 2020
Political ad spending has grown at a record pace, surpassing spending for the last 3.5 years—to more than double. Over [...]
What You Should Know About the New FTC Testimonial and Endorsement Guidelines
The Federal Trade Commission has just updated its guidelines on endorsement ads. They are the first changes to the FTC’s [...]
E-Commerce Big Dollar Purchases: Mobile or Desktop?
A new study on the State of e-commerce Discovery analyzed consumer trends based on over 2.9 billion e-commerce sessions globally. [...]
33% Response Rate: How You Could Duplicate It With This Unique Integrated Multichannel Campaign [VIDEO]
33% is an awesome response rate. Sound impossible? It’s not – if you use this one little-known strategy that breaks [...]