Testing Corner: How a Change in Subject Line Can Boost Response by 26%
Testing is the backbone of direct response marketing. Always test. Test your subject line, copy and your graphics. There are hundreds of variables you can test that could help you boost your response. I did a campaign for a newsletter called Strategic Investing. I sent the same email to the [...]
Copy Tip: The “FD” Fix to Boost Your Response
Most marketers are so excited about their own product or service that they’re convinced the prospect should be as well. They ignore the pervasive problem of disbelief. Of course, disbelief kills leads and sales, so marketers should do everything they can to fight it off. Here are 6 ways you [...]
Let’s Give Thanks for Our Freedom
In the spirit of the Thanksgiving holiday, I’d like to share with you a few things I’m grateful for this year. I hope you will return the gesture and share with me what you are grateful for as well. Please write to me at [email protected]. Top of my list is [...]
How to Target a Difficult and Small but Critical Audience: A Powerful 32% Response Rate
We recommended bringing together a group of newsletter writers to meet the company during peak conference season. Most marketers — including B2C — can identify a small, hard to reach audience that could be highly profitable. For one marketer, the target group was to investment newsletter writers who are big [...]
Web Strategy: 10 Keys to Greater Landing Page Response [VIDEO]
What makes a landing page that creates response and profits? Your leads have opened your direct mail, or email, or clicked your Facebook or digital ads. They come to your website or landing page but, instead of being intrigued an excited about buying or finding out more about your product [...]
Testing Corner: How a Change in Subject Line Can Boost Response by 26%
Testing is the backbone of direct response marketing. Always test. Test your subject line, copy and your graphics. There are [...]
Copy Tip: The “FD” Fix to Boost Your Response
Most marketers are so excited about their own product or service that they’re convinced the prospect should be as well. [...]
Let’s Give Thanks for Our Freedom
In the spirit of the Thanksgiving holiday, I’d like to share with you a few things I’m grateful for this [...]
How to Target a Difficult and Small but Critical Audience: A Powerful 32% Response Rate
We recommended bringing together a group of newsletter writers to meet the company during peak conference season. Most marketers — [...]
Web Strategy: 10 Keys to Greater Landing Page Response [VIDEO]
What makes a landing page that creates response and profits? Your leads have opened your direct mail, or email, or [...]