The Amazing Magalog — How it Can Give You A 3:1 ROI On Your B2C (Gold Award Winner for Best Direct Mail Package of 2022)
A magalog looks like a magazine… but it’s not. It’s a direct-response direct-mail sales piece. It’s an infomercial in print. A magalog is a unique direct mail format we created several years ago… And entrepreneurs and small businesses have broken through the clutter, turning them into multimillion-dollar companies. We have [...]
Critical Marketing Response Strategy: What Is Your Value Proposition?
In writing direct response copy for your: Digital ads Facebook ads Websites or landing pages TV commercials Videos Direct mail Emails Pre-rolls You must clearly and concisely present your value proposition. Most think a value proposition is only the offer that is provided. But a value proposition is slightly different… [...]
Direct Mail Surprise: Gen Zs Amazing Response
Response rates of direct mail to Gen Z could be a powerful new market for many. Gen Zs were born between 1997 and 2012. They were raised digital from the start, and they understand digital, but what’s interesting is they love to respond to direct mail. Caleb was making a [...]
Copy Tip: Use Hot Words to Lift Direct Response
When writing copy for your direct response campaign, you only have a few minutes or even a few seconds to grab the attention of your prospects. That’s why you must choose your words carefully. Online or print, words have a powerful impact. As your prospects read, the copy must continue [...]
Testing Corner: What Kind of Facebook Ad Will Get You the Lowest Cost-Per-Lead?
Getting a low cost-per-lead is a good indication that your Facebook ads are performing well. For every marketing campaign I run, I test Facebook ads with different images and copy, to see what will work the best for my clients. You might try to guess what will get the best [...]
The Amazing Magalog — How it Can Give You A 3:1 ROI On Your B2C (Gold Award Winner for Best Direct Mail Package of 2022)
A magalog looks like a magazine… but it’s not. It’s a direct-response direct-mail sales piece. It’s an infomercial in print. [...]
Critical Marketing Response Strategy: What Is Your Value Proposition?
In writing direct response copy for your: Digital ads Facebook ads Websites or landing pages TV commercials Videos Direct mail [...]
Direct Mail Surprise: Gen Zs Amazing Response
Response rates of direct mail to Gen Z could be a powerful new market for many. Gen Zs were born [...]
Copy Tip: Use Hot Words to Lift Direct Response
When writing copy for your direct response campaign, you only have a few minutes or even a few seconds to [...]
Testing Corner: What Kind of Facebook Ad Will Get You the Lowest Cost-Per-Lead?
Getting a low cost-per-lead is a good indication that your Facebook ads are performing well. For every marketing campaign I [...]