Inflation and Recession: How Your Prospects’ Perception Has Changed Impacting Their Buying Decisions
Times of economic turmoil, uncertainty, or crisis can impact your leads and sales across all marketing channels and segments. Your audience’s perception of the economy and the things that are important to them, the things you look for, in making their buying decisions will change as the economy changes from [...]
Direct Mail: Powerful 3-D Breakthrough for Protitable Responses
A lead creator of breakthrough litigation software tools came to CDMG because they needed to stand out in a fiercely competitive field and successfully pitch their product to notoriously skeptical corporate lawyers. This particular litigation software company was scheduled to exhibit at a well-attended conference for top corporate attorneys. Driving [...]
Testing Corner: Magalog Cover Test – SurfControl Security Software
SurfControl is a provider of corporate security software that came to me with a challenge: Help them sell their product, SuperScout, in a competitive market with such heavy hitters as Norton. To set SuperScout apart, we created a magalog that persuaded the CEO/CFO/top-level corporate prospects of the value and specific [...]
Copy Tip: Don’t Keep Your Readers Waiting
When you are writing any kind of marketing material, don’t keep your readers waiting to discover your intentions. Many copywriters make this fatal mistake – writing a long, cute introduction without telling the reader the point. Don’t make your prospect read four or five paragraphs – or more – to [...]
How to Use Testimonials to Dramatically Boost Your Response
Most direct marketers underestimate the selling power of testimonials — positive statements of facts made on behalf of your product or service by a third party. You see, your prospects and customers expect you to say good things about yourself. So, they tend to discount everything you say. But you [...]
Inflation and Recession: How Your Prospects’ Perception Has Changed Impacting Their Buying Decisions
Times of economic turmoil, uncertainty, or crisis can impact your leads and sales across all marketing channels and segments. Your [...]
Direct Mail: Powerful 3-D Breakthrough for Protitable Responses
A lead creator of breakthrough litigation software tools came to CDMG because they needed to stand out in a fiercely [...]
Testing Corner: Magalog Cover Test – SurfControl Security Software
SurfControl is a provider of corporate security software that came to me with a challenge: Help them sell their product, [...]
Copy Tip: Don’t Keep Your Readers Waiting
When you are writing any kind of marketing material, don’t keep your readers waiting to discover your intentions. Many copywriters [...]
How to Use Testimonials to Dramatically Boost Your Response
Most direct marketers underestimate the selling power of testimonials — positive statements of facts made on behalf of your product [...]