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Blog2025-03-18T13:51:10-06:00
2911, 2023

E-commerce Christmas Deals: What Your Prospect is Looking For—Here are 3 Things You Should Know

By |November 29, 2023|Christmas, E-Commerce, Successful Marketing Campaigns|

Your customers and prospects are looking for Christmas deals—especially in this economy. It’s that deal-seeking mindset that e-commerce marketers must review and strengthen their marketing strategies and offer to increase sales and leads. Here are 3 things you should know and prepare for… 1) For Christmas, make sure you highlight [...]

2911, 2023

How to Target Streaming Subscribers for E-Commerce

By |November 29, 2023|Digital Marketing, E-Commerce, Streaming Services|

Finding TV streaming subscriber data can be difficult. But now you can target TV audiences and viewership categories based on streaming subscriptions by combining streaming services e-commerce data with real transactional, demographic, and lifestyle information to paint a more complete picture. You can target households based on paid TV services, [...]

2911, 2023

ICYMI: It’s Not Too Late to Make Better Christmas/January D2C Sales

By |November 29, 2023|Advertising & Marketing, Christmas, Successful Marketing Campaigns|

In case you missed our articles on maximizing sales this year, check out: 10 Easy Ways to Optimize Your Site for Christmas Sales Special Report: 30 Powerful Marketing Tips for the Christmas Season [VIDEO] The Great January Response Spike Ahead — And What to Do About It Do you have [...]

2011, 2023

Special Report: 30 Powerful Marketing Tips for the Christmas Season [VIDEOS]

By |November 20, 2023|Advertising & Marketing, Digital Marketing, Holiday Season, Uncategorized|

Christmas… are you going to use the best strategies and tactics possible for Christmas 2023? The December-January season is traditionally the best time of the year to advertise your products, services and drive up ROI. Here are 30 Need-to-Know tips to help you successfully market this Christmas season helping to [...]

1711, 2023

Testing Corner: How a Change in Subject Line Can Boost Response by 26%

By |November 17, 2023|Digital Marketing, Email Marketing, Subscription Marketing, Uncategorized|

Testing is the backbone of direct response marketing. Always test. Test your subject line, copy and your graphics. There are hundreds of variables you can test that could help you boost your response. I did a campaign for a newsletter called Strategic Investing. I sent the same email to the [...]

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