Copy Tip: Use Hot Words to Lift Direct Response
When writing copy for your direct response campaign, you only have a few minutes or even a few seconds to grab the attention of your prospects. That’s why you must choose your words carefully. Online or print, words have a powerful impact. As your prospects read, the copy must continue [...]
Testing Corner: What Kind of Facebook Ad Will Get You the Lowest Cost-Per-Lead?
Getting a low cost-per-lead is a good indication that your Facebook ads are performing well. For every marketing campaign I run, I test Facebook ads with different images and copy, to see what will work the best for my clients. You might try to guess what will get the best [...]
8 Under-the-Radar Digital Trends Every Marketer Must Know
Digital Marketing is changing fast. Here are 8 under-the-radar digital trends we use to help companies grow. You should too. How many of these are you now using or adjusting your strategy? Trend # 1. Costs Increasing. Digital marketing spending is increasing, but advertising cost on traditional digital mediums like [...]
“Newsalog” Generates 80 to 1 ROI: 6 Reasons Why It Was So Successful… [And Won a MarCom Gold Award]
Direct mail in an online world is a fundamental part of a multichannel campaign. One of the new direct mail formats we created is called a “newsalog". We created a multichannel marketing campaign for our client Wasatch Investment Newsletter, where the highest performing channel generating an ROI of 80 to [...]
Are you Ready for 2024? [10 New Marketing Trends for 2024]
I recently gave a speech on 10 actionable D2C marketing and advertising trends for 2024 to supercharge your sales. These are the often-little known strategies and tactics that are working best today… as well as new megatrends. Every reader should watch this 58-minute video no matter what your product or [...]
Copy Tip: Use Hot Words to Lift Direct Response
When writing copy for your direct response campaign, you only have a few minutes or even a few seconds to [...]
Testing Corner: What Kind of Facebook Ad Will Get You the Lowest Cost-Per-Lead?
Getting a low cost-per-lead is a good indication that your Facebook ads are performing well. For every marketing campaign I [...]
8 Under-the-Radar Digital Trends Every Marketer Must Know
Digital Marketing is changing fast. Here are 8 under-the-radar digital trends we use to help companies grow. You should too. [...]
“Newsalog” Generates 80 to 1 ROI: 6 Reasons Why It Was So Successful… [And Won a MarCom Gold Award]
Direct mail in an online world is a fundamental part of a multichannel campaign. One of the new direct mail [...]
Are you Ready for 2024? [10 New Marketing Trends for 2024]
I recently gave a speech on 10 actionable D2C marketing and advertising trends for 2024 to supercharge your sales. These [...]