Copy Tip: Write your copy “out loud”
Conversational copy gets result. Why? Because it’s easier to read … so your audience quickly grasps what you have to say. To ensure your copy is conversational, take the time to read it out loud. [...]
Warning: Top 10 States Worst to have a business/live [and the 10 best]
Socialism… The Nanny State… Statism… These terms best describe governments that abuse freedom of choice … and that restrict and limit religious freedom and economic freedom. When governments restrict individual freedoms: Economic opportunity is stifled Everyone – especially the middle [...]
Magalog: Why you should test it.
Whether B-to-B or consumer marketing, magalogs could produce breakthrough results for you. I’ve seen them more than double response for marketers. If you have a new product launch… Or have flat returns… Or want to try [...]
Personality: Little Known Way to Increase Response [Controversy Exposed]
Consider testing your direct mail package, email, Facebook banner ad or landing page with a picture of your spokesperson. Controversial? Yes – for many marketers. But it’s been proven time and time again that one of the little-known [...]
Copy Corner: The Deadly ?
Seldom do I write or allow a ? mark in the headline or even copy of an ad. Why? Because it can be deadly. It can depress response. Let me give you an example: Have [...]