Advertising & Marketing - Creative Direct Marketing Group | Compliant Product Marketing Made Easy

Mastering Marketing in Uncertain Times: Craig’s Powerful Insights on Building Authority and Generating Leads from Startups to Multimillion-Dollar Success: How to Advertise Successfully in Tough Markets [Powerful Video Interview]

What are my most successful marketing and advertising tactics to help turn dreams into multimillion-dollar corporations? What have I learned to have won 118 marketing and advertising awards? I recently spoke to Leonard Scheiner, host of Unleash Your Brand, a national [...]

By Craig Huey|2026-04-28T13:26:12-06:00November 8, 2024|Advertising & Marketing, Direct Mail, Geofencing, Interview, Lead Generation, Successful Marketing Campaigns, Unique Selling Proposition, Videolog|

Generating Leads on a Tight Budget: How One Software Company Saw Sales Shoot Sky High

I got a call from a software company that needed higher quality and more leads for their sales team. Here is how we helped them experience dramatic growth despite economic uncertainty. SurfControl is a global provider of corporate security software. [...]

By Craig Huey|2026-04-28T13:26:12-06:00November 8, 2024|Advertising & Marketing, Direct Mail, Lead Generation, Sales, Successful Marketing Campaigns|

Marketing Launch Breakthrough: How True Religion Jeans Went From a Dream to a Multimillion Dollar Company [D2C/E-commerce Strategy + Tactics]

When launching a new product, a direct response D2C/E-commerce strategy and tactics are a proven formula for success. For example, in the mid-2000s, the average pair of jeans cost about $30. So, when apparel company True Religion burst onto the [...]

By Craig Huey|2026-04-28T13:26:12-06:00November 8, 2024|Advertising & Marketing, D2C, E-Commerce, Start-Ups|

Testing Corner: “By Invitation Only” vs. “Private Beta” A 273% Difference!

A call to action can make or break the sale. And words matter! A test was recently run for a PR automation company called “Pitchbox.” This company was launching a product and wanted to see which call to action received [...]

By Craig Huey|2026-04-28T13:26:12-06:00October 30, 2024|Advertising & Marketing, Response, Sales, Testing Corner|

Direct Response Copy Tip: Common Testimonial Trap Can Undermine Sales

Make sure your testimonials are working for you, not against you. Let’s evaluate the Too-Perfect Testimonial. I know… you want your testimonials to look sharp and feature good-looking, smiling people who, in perfectly articulate and beautiful language, express the many [...]

By Craig Huey|2026-04-28T13:26:12-06:00October 30, 2024|Advertising & Marketing, Copy Tips, Direct Response Copy Tips, Sales, Testimonials|