Magalog: Why you should test it.

Whether B-to-B or consumer marketing, magalogs could produce breakthrough results for you.   I’ve seen them more than double response for marketers.   If you have a new product launch…   Or have flat returns…   Or want to try direct mail…   Or...

Copy Corner: The Deadly ?

Seldom do I write or allow a ? mark in the headline or even copy of an ad.   Why?   Because it can be deadly.   It can depress response.   Let me give you an example:   Have you ever dreamed of owning your own business?   A headline like this...