Hillary’s list rental strategy

For my clients, I generate list rental income from their postal or email list. It’s a cash cow … and the list owner always approves of the one-time rental of their list.   But Hillary Clinton has done a unique twist on making list money.   More than $2...

Direct Mail Secret [Video Brief]

I’ve mailed over 12 million direct mail pieces so far this year for clients.   For each campaign, I test important variables to see what works best – what can increase response.   But there is one thing I’ve tested so many times with the same results, I...
Over 5,000 Subscribers/Members in Less than 6 Months: How One Mature Product Was Able to Dramatically Increase New Subscribers and Members

Over 5,000 Subscribers/Members in Less than 6 Months: How One Mature Product Was Able to Dramatically Increase New Subscribers and Members

In many ways, marketing a mature product is different than launching a brand-new product or a relatively new product in the marketplace. Your core audience is already familiar with a mature product. And that’s one of the great distinctives. Your core audience has...