What is your Cart Abandonment rate of your shopping cart? I bet it’s a lot more than you think. The average rate is 69% based on 200 eCommerce sites. Some of you may see less. Some more. But it’s too much! Here are 3 actions steps to take to increase your profits and...
Direct mail is full of rules. Follow them and you’ll profit. Break them and you’ll depress response. These rules aren’t arbitrary—they’re based on years of multiple and thorough testing. Simply put, the 40/40/20 Rule is: 40% of your direct mail success depends on...
I have an ad agency. I hire millennials. Sadly, I think you’ll agree that this short, funny video is all too true for too many millennials. (if video doesn’t load, try refreshing the page) A Millennial job interview from @TheDanielBrea on Vimeo. To read the rest...
Facebook can give you great response and profits. It can also be a huge disappointment. But when used correctly, Facebook can be one of the most powerful ways to reach potential customers, expand your reach, and boost response and profits. In order to maximize your...
One of the keys to successful marketing and advertising is understanding the art of creating a bullet. Bullets are sizzling, mouthwatering, irresistible enticements to continue to read or to take action. Bullets can dramatically increase your response and...
When writing copy for your marketing campaign, you only have a few seconds to grab the attention of your prospects. That’s why you must choose your words carefully. As they read, the copy must continue to arouse their interest. Avoid anemic copy and generalities. For...
