by Craig Huey | Dec 18, 2018 | Advertising & Marketing, New Strategies and Tactics, Successful Marketing Campaigns
Let me tell you a little-known marketing secret… It’s one of the most powerful ways to be able to generate leads or create sales today. It’s the awesome commercial before the video that you see on YouTube and other videos that you may be watching. This is called a... ![Marketing to Seniors: 45 Special Advertising Insights [Updated]](https://cdmginc.com/wp-content/uploads/2018/12/senior-marketing.jpg)
by Craig Huey | Dec 13, 2018 | Advertising & Marketing, New Strategies and Tactics, Successful Marketing Campaigns
The mature or senior market, which I define as people over the age of 50, is an enormous group with incredible buying power. In marketing to seniors, too many marketers underperform because they violate some key direct response rules and use image advertising. I’ve... 
by Craig Huey | Dec 13, 2018 | Advertising & Marketing, crowdfunding
For the first time in 80 years, you have the freedom to raise capital directly from private investors. This transformative shift – enacted under the JOBS Act – has made it possible for you to dramatically expand your business and see your profits skyrocket with an... 
by Craig Huey | Nov 28, 2018 | Advertising & Marketing, Blog, Integrated Marketing, New Strategies and Tactics, Successful Marketing Campaigns
Recently, I helped a subscription client grow its membership base by a stunning 30% in just half a year. How? With multichannel, integrated marketing. This powerful approach to marketing a product or service means that your prospects see your offer across multiple... 
by Craig Huey | Nov 27, 2018 | Advertising & Marketing, Direct Response Copy Tips
When writing to business prospects, remember that business decisions are often made by groups rather than individuals. Therefore, your product must be positioned in a way that it will appeal to several different people who make decisions based on separate and distinct... 
by Craig Huey | Nov 19, 2018 | Advertising & Marketing, New Strategies and Tactics, Successful Marketing Campaigns
This Thanksgiving, I want to give thanks to all of my readers…for those of you who are clients of mine…and for all the blessings of God. Let’s also remember to give thanks for one of the often overlooked and undervalued gifts of this holiday: the liberty to practice... 