For my clients, I generate list rental income from their postal or email list. It’s a cash cow … and the list owner always approves of the one-time rental of their list. But Hillary Clinton has done a unique twist on making list money. More than $2...
I’ve mailed over 12 million direct mail pieces so far this year for clients. For each campaign, I test important variables to see what works best – what can increase response. But there is one thing I’ve tested so many times with the same results, I...
At FreedomFest, business owners, venture capitalists, and marketing directors from all over the world heard Caleb and myself talking about the new breakthrough innovations in advertising and marketing. If you want to stay one step ahead of what’s happening in the...
The U.S. Supreme Court just destroyed many existing small businesses and start-up dreams. The bizarre 5-4 ruling will also result in higher costs for every online purchase in America. Here are 6 sad realities you should know: Online sales taxes are coming. The Supreme...
I hope you can come to the FreedomFest Conference – at the Paris Las Vegas Hotel and Casino in Las Vegas. On Saturday, July 14th, I’ll be speaking at 4:00-4:50 PM on How to Grow Your Company Under Trump: 12 New Trends in Marketing and Advertising. Also speaking at the...
In many ways, marketing a mature product is different than launching a brand-new product or a relatively new product in the marketplace. Your core audience is already familiar with a mature product. And that’s one of the great distinctives. Your core audience has...
