by DMU | May 1, 2018 | Advertising & Marketing, Latest Direct Mail, New Strategies and Tactics, Successful Marketing Campaigns
I’m excited for our clients. Direct mail response has just gotten a super response boost from the new Post Office Informed Delivery. This is the new service where postal customers – potentially every household in America – get a daily email telling them what mail they... by DMU | May 1, 2018 | Advertising & Marketing, Blog, digital marketing, New Strategies and Tactics
Blockchain technology is anticipated to completely revolutionize the way we buy, sell and exchange currency. This game-changing technology could also transform advertising – especially for e-commerce sites. Here are 2 surprising ways that blockchain is transforming... by DMU | Apr 24, 2018 | Advertising & Marketing, digital marketing, New Strategies and Tactics, Successful Marketing Campaigns
Facebook messenger is the next frontier for digital marketing. Email or even regular text messaging can overwhelm prospects with too many messages, ads or spam. Facebook messenger is a more personal way to connect with prospects and build valuable relationship … and... by DMU | Apr 24, 2018 | Advertising & Marketing, Direct Response Copy Tips
An effective, response-boosting headline is critical to any marketing campaign. You might write a lengthy landing page … or a 20-page magalog … but if your prospects aren’t immediately captivated by your headline, they won’t keep reading. And you’ll miss out on... by DMU | Apr 17, 2018 | Advertising & Marketing, Latest Direct Mail, New Strategies and Tactics, Successful Marketing Campaigns
One of the fundamental rules or principles in successful marketing is to give value. Value increases response. Value increases profitability. Value increases loyalty. Most marketers do not give value. Instead, they sell. Selling may achieve a certain level of... by DMU | Apr 17, 2018 | Advertising & Marketing, Latest Direct Mail, New Strategies and Tactics
After the Obama recession/stagnation, paper mills went out of business and paper demand went down. But with the Trump tax cuts/economic boom, paper demand is now up. For example, my clients quadrupled their paper usage from 2012 to 2016. This has put a huge squeeze on...