by DMU | Mar 28, 2018 | Advertising & Marketing, New Strategies and Tactics, Successful Marketing Campaigns
Let me tell you a little marketing secret: It’s one of the most powerful ways to be able to generate leads or create sales today. It’s the awesome and amazing commercial before the video that you see on YouTube and other videos that you may be watching. This is called... by DMU | Mar 21, 2018 | Advertising & Marketing
Attention Christian Business Owners! I’ll be speaking at the annual national conference of Christian business owners, the Convene Leadership Summit, from May 2-May 4. The conference will be in Newport Beach, CA at the Fashion Island Hotel. My topic will be 29 New... by DMU | Mar 13, 2018 | Advertising & Marketing, Direct Response Copy Tips, New Strategies and Tactics
It may seem counterintuitive, but when it comes to copy, more is better. Long copy almost always out-pulls short copy in terms of response. Short, cute copy may look good on an ad….but it won’t immediately win you leads or customers. Here are 19 surprising facts about... by DMU | Mar 13, 2018 | Advertising & Marketing, New Strategies and Tactics, Successful Marketing Campaigns
In over 40 years of helping clients to market their products and dramatically grow their businesses, I have discovered that one type of marketing approach is by far the most effective: multichannel, integrated marketing. A multichannel, integrated approach doesn’t... by DMU | Mar 13, 2018 | Advertising & Marketing, Direct Response Copy Tips, New Strategies and Tactics
Always approach copywriting from a position of authority. The feel of the copy, the tone, the energy—must come across as authoritative. Authoritative copy is copy that uses specific information, details, figures and facts that will resonate. Your readers must feel... by DMU | Mar 13, 2018 | Advertising & Marketing, Test Results
Through the years, we have found the response between genders can sometimes be surprisingly different depending on the look and copy content of an advertising campaign. Males and females usually respond differently to format, creative approach, color, pictures, offer,... 