For the first time in 80 years, you can market your investment opportunity directly to the public. For the first time in 80 years, you can directly develop powerful financial partnerships with investors who could help you transform your business. For the first time in...
We all like to consider ourselves logical and dispassionate when it comes to our decision-making. But the fact is, we are driven by emotions — and so are your prospects and customers. Granted, we are not emotional toddlers, doing everything our urges tell us. But,...
The fact is that the internet offers an easy and fairly inexpensive venue to try out everything — from a bold new concept, to comparing headlines, to very subtle little changes to see how they will affect response. We know of many marketers who routinely use their...
Time and time again, it’s been proven that your return on your marketing investment will almost always plummet when you ignore good direct response copy rules. Here, then, are a few of the tried-and-tested direct response copy rules that have been developed after...
Those who are raising capital under the equity crowdfunding/JOBS Act will want to take a look at my new book, 23 Equity Crowdfunding Secrets to Raising Capital. It’s a must-have guide packed with concise, actionable advice for you to create a powerful equity...
Are you losing leads and sales because of “shopping cart blunders”? Here is a short, 2 minute video brief you’ll want to see to make sure your shopping cart is as powerful as it should be. If you’d like to talk about how you can create a landing...
