by DMU | Oct 15, 2018 | Advertising & Marketing, Blog, Direct Response Copy Tips
Conversational copy gets result. Why? Because it’s easier to read … so your audience quickly grasps what you have to say. To ensure your copy is conversational, take the time to read it out loud. It should sound like a real... by DMU | Aug 29, 2018 | Advertising & Marketing
Socialism… The Nanny State… Statism… These terms best describe governments that abuse freedom of choice … and that restrict and limit religious freedom and economic freedom. When governments restrict individual freedoms: Economic opportunity is stifled Everyone –... by DMU | Aug 29, 2018 | Advertising & Marketing
Whether B-to-B or consumer marketing, magalogs could produce breakthrough results for you. I’ve seen them more than double response for marketers. If you have a new product launch… Or have flat returns… Or want to try direct mail… Or... by DMU | Aug 29, 2018 | Advertising & Marketing
Consider testing your direct mail package, email, Facebook banner ad or landing page with a picture of your spokesperson. Controversial? Yes – for many marketers. But it’s been proven time and time again that one of the little-known ways to increase... by DMU | Aug 22, 2018 | Advertising & Marketing
Seldom do I write or allow a ? mark in the headline or even copy of an ad. Why? Because it can be deadly. It can depress response. Let me give you an example: Have you ever dreamed of owning your own business? A headline like this... by DMU | Aug 22, 2018 | Advertising & Marketing
I got a call seeking help. The marketing director needed more leads … and especially higher conversion rates. Many marketers want to increase leads, but lower the cost per lead. And most marketers want to increase their conversion rate. Both efforts can be done...