Something New For You: Videologs [Video]
Here is a short 90 second video I just shot showing you how to make a videolog – a direct mail piece that plays a custom video. It’s powerful. You’ve got to see it. . .here. Also, here is the [...]
Little-Known Postal/Email Secret To Boost Response
One of the little known ways of boosting response to your postal and email is dating your marketing piece. There are several ways to date your letter, some more effective than others. The most effective way of dating is to [...]
Why Most Home Pages Are Obsolete
In order to design your web strategies to maximize your sales or leads, you need to understand your audience. What prompted them to come to your URL? What is it that they are looking for or expecting? To the extent [...]
Warning: Ignoring These Navigation Rules Will Depress Sales
In the marketing process, avoid navigation options unless they will help you generate sales. If necessary, for your email, landing page, websites, native advertising, and more, use navigation options sparingly if at all. The technical term for this option is a [...]
Tip of the Week: Strengthen Your Copy Using Power Words
Power words. They will help you create more leads or sales. These words get your product noticed, and make it virtually impossible for your prospects to ignore your product or service. Power words make your prospects take action. Influencing your prospects [...]