The Top 15 for 2015
Here are the top 15 Direct Marketing Update articles from this year. These are the articles that you must read. These are the ones that were the most controversial. They got the most comments or forwards. They were the 2015 [...]
Direct Mail Creates Better Response than Online Marketing [video]
Marketers using multichannel marketing usually report that direct mail generates a better ROI. The upfront cost may be higher, but the cost per lead or cost per sale is lower than other media. Now a new neuroscientific study tracks with [...]
21 Surprising Forecasts and Trends for 2016
Get ready… 2016 will shake up marketing and advertising as you know it. Online or in print, direct response rules apply to these new opportunities since the rules have more to do with human psychology than technology. Direct response advertising [...]
Marketing to Seniors: 27 Special Advertising Insights
The mature market, which I define as people over the age of 55, is an enormous group with incredible buying power. Because seniors prefer to be regarded as individuals, direct response marketing, which is individualized by its very nature, has [...]
How to Increase Your Income with Hardly Any Cost
Now’s the time to turn your postal or email mailing list into a consistent and highly profitable income source. Since 1972, Craig Huey and his staff at InfoMat have helped marketers make their lists generate list rental income. In [...]