You have a great email campaign. Now you need to decide how to format the letter before your eblast. Do you go fancy, including special letter head and colors? Or keep it simple, with basic writing? Consider these two email [...]
Trade Show (Credit: searchengineoptimist.com) “Craig, can you please create a new exhibit booth for me?” When it comes to trade shows, the exhibit is usually the only thing on my clients’ mind. I’ve created several dozen exhibit [...]
Objections will come. Are you ready for them? (Credit: Drive Your Success) Any product or service has weaknesses that prospects are concerned about. A major online and offline direct response copy technique is addressing these negatives … [...]
Find the newest trends boosting response and generating higher profits on my newest website: 18 Amazing New Trends in Marketing and Advertising Breakthroughs for 2016. Click here to view. What an awesome response--and great questions--I got. And, yes, some of the "18" [...]
Testing copy concepts is crucial to improving your response. Often what you think will generate a higher response is not always the case. I have tested hundreds of headlines in search of the highest return. Time and time again, when [...]
