The recessionary/inflationary economic conditions impact every company and marketer. Buying habits… response rates… leads, and sales are impacted. And so is direct-to-consumer marketing… including E-commerce. The supplement industry marketing is no different. Here are 5 things you should know - [...]
Marketing in an age of skepticism is always difficult. In the case of direct mail, your prospects automatically perceive that you’re selling them something. When that happens, they’re likely to not even want to discover what you have to offer. [...]
What should an advertiser or marketer do in a recession… or inflation… or stagflation? Having navigated my clients through 5 recessions/stagflation and the historic Jimmy Carter 14% inflation rates… and 20% interest rates… I have some perspective. I even had [...]
Determining price is crucial in your marketing if you are selling a product. A few cents can be the difference between a home run or a strike out. Case in point: American Express Publishing tested three price points for one of [...]
Most copy features product descriptions but you increase your response when you use benefits, not descriptions. Increasing “you-benefit” copy and minimizing mechanical descriptions means more profit. You won’t sell a car by describing the type of safety glass or the [...]
