Most copy features product descriptions but you increase your response when you use benefits, not descriptions. Increasing “you-benefit” copy and minimizing mechanical descriptions means more profit. You won’t sell a car by describing the type of safety glass or the [...]
If your target audience is business-to-business — or you have a small select consumer audience — you know how hard it is to get your message in front of your prospect. Fortunately, there’s a direct mail format that usually breezes [...]
Pre-Rolls are one of the key tools I use to increase response. It’s one of the most powerful ways to be able to generate leads or create sales today. It’s the awesome and amazing commercial before the video that you [...]
Seniors (aged 55+) make up an enormous market with incredible purchasing power. But most marketers ignore this valuable group – or don’t know how to best reach them. In fact, seniors spend close to 50% of all purchasing dollars, and [...]
Respondents were asked to name their “default” or first source choice for TV. The first TV source poll was: 28% - said live TV from cable providers, down from 48% in 2016. 23% - said Netflix, up from 15% in [...]
