Radio is a powerful direct response channel for advertising. Products have been launched by radio. Companies have grown into multimillion-dollar companies with the help of radio advertising. In fact, the top advertisers on radio are direct response marketers. Who are [...]
I mailed over 12 million direct mail pieces in 2022 for clients. And, I mailed over 1 billion direct mail pieces since I started my ad agency… tested over 10,000 variables… and won 104 awards for the creative. What is [...]
What do you do if you’re confronted by some tough marketing challenges? Overcoming the impact of inflation and recession… Your product is unheard of… Your target audience is especially skeptical… And it’s a big ticket item, with a starting price [...]
Digital Marketing is changing fast. Here are 8 under-the-radar digital trends we use to help companies grow. You should too. How many of these are you now using or adjusting your strategy? Trend # 1. Costs Increasing. Digital marketing spending [...]
Testing is vital for email, banner ads, TV… every direct marketing campaign. If you can't test it, don't do it! Let's look at the test results for a magalog – a direct mail piece that looks, feels and reads like [...]
