by Craig Huey | Jan 26, 2016 | Advertising & Marketing, Blog, Direct Response Copy Tips, Successful Marketing Campaigns
Find the newest trends boosting response and generating higher profits on my newest website: 18 Amazing New Trends in Marketing and Advertising Breakthroughs for 2016. Click here to view. What an awesome response–and great questions–I got. And, yes, some... by Craig Huey | Jan 20, 2016 | Advertising & Marketing, Blog, Test Results
Testing copy concepts is crucial to improving your response. Often what you think will generate a higher response is not always the case. I have tested hundreds of headlines in search of the highest return. Time and time again, when I speak at conferences and show... by Craig Huey | Jan 12, 2016 | Advertising & Marketing, Blog, Direct Response TV and Radio, Facebook/Social Media, Latest Direct Mail
Here is a short 90 second video I just shot showing you how to make a videolog – a direct mail piece that plays a custom video. It’s powerful. You’ve got to see it. . .here. Also, here is the video with more detail on videologs I a few months back: Any... by Craig Huey | Jan 12, 2016 | Advertising & Marketing, Blog, Direct Response Copy Tips, New Strategies and Tactics
One of the little known ways of boosting response to your postal and email is dating your marketing piece. There are several ways to date your letter, some more effective than others. The most effective way of dating is to put the actual month, day and year on the top... by Craig Huey | Jan 12, 2016 | Advertising & Marketing, Blog, Direct Response Copy Tips, Successful Marketing Campaigns, Website/Landing Page Strategies and Tactics
In order to design your web strategies to maximize your sales or leads, you need to understand your audience. What prompted them to come to your URL? What is it that they are looking for or expecting? To the extent that you are able to identify why prospects are... by Craig Huey | Jan 5, 2016 | Advertising & Marketing, Blog, News_Events, Successful Marketing Campaigns, Website/Landing Page Strategies and Tactics
In the marketing process, avoid navigation options unless they will help you generate sales. If necessary, for your email, landing page, websites, native advertising, and more, use navigation options sparingly if at all. The technical term for this option is a...