by DMU | Sep 23, 2015 | Advertising & Marketing, Direct Response Copy Tips, Direct Response TV and Radio
Beware of a common response vampire: the use of warm-up copy in your opening paragraphs. Nothing kills leads and sales faster. You find this in direct mail, email, landing pages, TV and radio commercials, and more. Warm-up copy is when you waste three or four... by DMU | Sep 15, 2015 | Advertising & Marketing, Integrated Marketing, New Strategies and Tactics
As Christmas approaches, have you thought of marketing gift cards? Gift cards were a massive hit last Christmas season, generating millions in sales for marketers. For some Direct Marketing Update readers, gift cards may not be appropriate. But before you discard the... by DMU | Sep 15, 2015 | Advertising & Marketing, Facebook/Social Media, Integrated Marketing, Latest Direct Mail
True Religion Jeans Vector Vest Surf Control Midwest Center for Stress and Anxiety What is the secret to these CDMG wining promotions? It’s the V.I.V.A. direct marketing system, which stands for “Valuable Information, Value-Added.” Click here to read... by DMU | Sep 4, 2015 | Advertising & Marketing, Direct Response Copy Tips, New Strategies and Tactics
If your target audience is the wealthy, there are certain unique aspects of marketing to them rather than the general consumer. In marketing to the affluent, you follow the same direct response rules as for anyone, but there are differences in strategy, tactics, copy,... by DMU | Aug 26, 2015 | Advertising & Marketing, Integrated Marketing, Successful Marketing Campaigns
I’m sure you’ve seen the TV commercials and maybe direct mail for video games. It’s huge! Just take the Super Bowl. Many of these expensive Super Bowl ads marketed FREE mobile apps – like Game of War, Clash of Clans, and Heroes Charge. Why market free phone... by DMU | Aug 26, 2015 | Advertising & Marketing, Direct Response Copy Tips, Integrated Marketing, Successful Marketing Campaigns
When you have thousands of employees, how do you communicate to them key issues of insurance, health plans, safety issues and more? That’s where my team at Creative Direct Marketing Group created the content and design for a regular employee newsletter… that...