by Craig Huey | Dec 14, 2015 | Advertising & Marketing, Banner Ads/Remarketing, Facebook/Social Media, Integrated Marketing, Successful Marketing Campaigns
Marketers using multichannel marketing usually report that direct mail generates a better ROI. The upfront cost may be higher, but the cost per lead or cost per sale is lower than other media. Now a new neuroscientific study tracks with these findings. The Postal... by Craig Huey | Dec 7, 2015 | Advertising & Marketing, Banner Ads/Remarketing, Latest Direct Mail
Get ready… 2016 will shake up marketing and advertising as you know it. Online or in print, direct response rules apply to these new opportunities since the rules have more to do with human psychology than technology. Direct response advertising and marketing is... by Craig Huey | Dec 7, 2015 | Advertising & Marketing, New Strategies and Tactics, Successful Marketing Campaigns
The mature market, which I define as people over the age of 55, is an enormous group with incredible buying power. Because seniors prefer to be regarded as individuals, direct response marketing, which is individualized by its very nature, has an automatic advantage... by Craig Huey | Nov 13, 2015 | Advertising & Marketing, Blog, Successful Marketing Campaigns, Website/Landing Page Strategies and Tactics
Now’s the time to turn your postal or email mailing list into a consistent and highly profitable income source. Since 1972, Craig Huey and his staff at InfoMat have helped marketers make their lists generate list rental income. In fact, it’s not uncommon to... by Craig Huey | Nov 13, 2015 | Advertising & Marketing, Blog, Latest Direct Mail
It’s time to gear up for the 2015 Christmas season. Sales are expected to grow 5.7% in 2015. In other words, consumers will spend approximately $965 billion on Christmas shopping this year. Here’s the breakdown: Thanksgiving Day – $1.33 billion Black... by Craig Huey | Nov 13, 2015 | Advertising & Marketing, Blog, New Strategies and Tactics
Don’t miss our upcoming webinar: Raising Capital under the JOBS Act. It’s all about marketing to the Accredited Investor. It’s free for DMU Subscribers and will take place November 18th at 10 am PST. You can register here. See the flyer for...