by DMU | Aug 26, 2015 | Advertising & Marketing, Direct Response Copy Tips, Integrated Marketing, Successful Marketing Campaigns
When you have thousands of employees, how do you communicate to them key issues of insurance, health plans, safety issues and more? That’s where my team at Creative Direct Marketing Group created the content and design for a regular employee newsletter… that... by DMU | Aug 14, 2015 | Advertising & Marketing, Banner Ads/Remarketing, Integrated Marketing
When marketing content, native advertising, a blog or a newsletter – even an article or press release – you want to maximize your Search Engine Optimization (SEO). Note: For more on content/native advertising, see our article The Buzz: Native Advertising… or... by DMU | Aug 7, 2015 | Advertising & Marketing, Banner Ads/Remarketing
I just saw the results… and remarketing and retargeting almost doubled the click through rates. Every marketer must do this on their landing page, website and facebook campaigns. Watch my video here about retargeting. It’s about 3 minutes long. Interested?... by DMU | Aug 7, 2015 | Advertising & Marketing, News_Events
As you plan your Christmas and 2016 marketing, are you confused about what media is best? See “Marketing Confusion,” my 3 minute video brief. Many marketing directors or CEOs are so close and involved with a product that they end up making costly... by DMU | Aug 7, 2015 | Advertising & Marketing, Direct Response Copy Tips, New Strategies and Tactics
Consider testing your direct mail package, email, banner ad, or landing page with a picture of your spokesperson. Controversial? Yes. But it’s been proven time and time again, that one of the little-known ways to increase response with consumers or business to... by DMU | Aug 7, 2015 | Advertising & Marketing, News_Events
Tim Cook, CEO of Apple, is again trying to destroy effective targeted marketing. He’s attacking Google, Facebook and Twitter. “Our privacy is being attacked on multiple fronts. I’m speaking to you from Silicon Valley, where some of the most prominent and successful...