by DMU | Mar 26, 2015 | Advertising & Marketing, Direct Response Copy Tips, Direct Response TV and Radio
It’s old school to indent. But direct marketers don’t care about that. They care what increases or decreases response. Indenting is a small but powerful direct response rule to follow when constructing both online and offline copy. Yes, it’s more... by DMU | Mar 26, 2015 | Advertising & Marketing, New Strategies and Tactics, Website/Landing Page Strategies and Tactics
It is critical that when a prospect goes to your landing page (whether they are driven from direct mail, banner ads, pay-per-click or any media) that you avoid a common blunder most marketers make. Navigation could mean death to your sales Millions of dollars are... by DMU | Mar 20, 2015 | Advertising & Marketing, Blog, Uncategorized
Once you develop a database, internal marketing is critical. Internal or database marketing usually will take the form of the following: A Conversion series to turn leads into clients. A welcome kit to help introduce the new client to your product or service. An... by DMU | Mar 13, 2015 | Advertising & Marketing, Direct Response Copy Tips, Successful Marketing Campaigns
VectorVest was an idea created by Dr. Bart DiLiddo. Over the years CDMG took this launch, mailed over 80 million pieces and grew the service into the nation’s largest online investment service. Dr. DiLiddo came to my office, wanting to create an online objective... by DMU | Mar 3, 2015 | Advertising & Marketing, Test Results
Here is an interesting test. A website placed icons in its navigations field vs. the traditional words only approach. You can see it here…and the test results. (continue reading) Here are the two web pages. Version A Version B Which one do you... by DMU | Mar 2, 2015 | Advertising & Marketing, Direct Response Copy Tips
Most of your prospects won’t take the time to read a sentence more than once. So make sure every sentence in your direct marketing campaign hits home the first time around. In writing offline and online direct marketing copy, keeping your sentences simple is an... 