by DMU | Feb 18, 2015 | Advertising & Marketing, Successful Marketing Campaigns
Award-winning promotion turns Health Alert into the fastest-growing newsletter in its class! The Marketing Challenge: Dr. Bruce West’s Health Alert, a successful, respected newsletter for many years, faced an uphill marketing challenge. Health newsletter circulations... by DMU | Feb 18, 2015 | Advertising & Marketing, Successful Marketing Campaigns
The Marketing Challenge: Sun Wellness, Inc., a marketer of the natural food supplement Sun Chlorella, wanted to aggressively expand its customer base. Regularly mailed promotions had been used over the last four years, but a breakthrough effort was needed to reach its... by DMU | Dec 17, 2014 | Advertising & Marketing, Blog, News_Events, non-feed
Craig Huey, in this week’s show, tackles a tough subject when he answers the question, Is Traditional Direct Marketing Dead? Of course, he says it isn’t, and with good reason, but the naysayers are out there. Huey says direct marketing is stronger than... by DMU | Nov 20, 2014 | Advertising & Marketing, Blog, Integrated Marketing, New Strategies and Tactics
[fvplayer src=”https://cdmginc.com/24_winning.mp4″ width=”500″ height=”300″ align=”left”] Thanks for Watching. Call Caleb Huey now to answer... by DMU | Nov 4, 2014 | Advertising & Marketing, Blog, Direct Response Copy Tips, New Strategies and Tactics, Successful Marketing Campaigns, Test Results
Everyone is attracted to the word FREE. However, sometimes it takes a little more than just one free offer to get your prospects to bite. Often when I speak at direct marketing conferences, I’ll offer a free 15-minute consultation or a free subscription... by DMU | Nov 4, 2014 | Advertising & Marketing, Blog, Direct Response Copy Tips
Complicated paragraphs can be deadly to response. You never want your customer or prospect to have to reread one of your paragraphs or, even worse, not attempt to read it at all. Keep it simple You need to remember, regardless of who your audience is or how... 