I have been in the advertising and direct marketing business for over 40 years as an owner of an ad agency and winner of 79 awards. I have clients all over the world, and I have made them very rich [...]
Direct mail in an online world can increase your growth and profitability compared to other media options. Integrated campaigns with direct mail/email/banner and Facebook ads, Twitter, and pre-roll commercials all to the same name are the most common campaign I’m now [...]
About 111 million people watched SuperBowl 51. There was a lot of drama from a memorable game … a suspenseful half-time … and ads that produced controversy. Advertisers paid around $5 million for a 30-second spot. Was it worth it? [...]
Catalogs are profitable—and they are growing! Some are for consumers. Some are for B2B. Some are for retailers like Macy’s and Wal-Mart. Some are for online markets, like Amazon and many others. What is their #1 reason for success? The [...]
A Japanese health supplement company wanted to break into the American market. But nutrition supplements are a huge business, and an incredibly competitive industry. The product was able to make it into a few stores, but the sales were bad. [...]
