Looking for a checklist to ensure your copy is its level best? Try looking to the 5 U’s. These are 5 key elements your copy must have to get the job done. 1. Unusual approach. Your prospects are looking at [...]
To dramatically increase your leads and sales one of the powerful techniques we use for clients is called a “custom list.” What is a “custom list”? A custom list targets a very specific audience of prospects and/or customers [...]
Accountability matters. For every client, we require accountability. What is the cost per lead? What is the cost per sale? Most ad agencies don’t require accountability. The result? Waste! For example, a major bank had banner ads on 400,000 sites. [...]
What is a look-a-like audience? It’s a way to reach new people who are just like your best existing customers. Look-a-like audiences – if done right – can dramatically expand your prospects, growing leads and new customers like never before. [...]
What is your Cart Abandonment rate of your shopping cart? I bet it’s a lot more than you think. The average rate is 69% based on 200 eCommerce sites. Some of you may see less. Some more. But it’s too [...]
