by Craig Huey | Sep 6, 2017 | Advertising & Marketing, Banner Ads/Remarketing, Facebook/Social Media, Integrated Marketing, Latest Direct Mail
What is a look-a-like audience? It’s a way to reach new people who are just like your best existing customers. Look-a-like audiences – if done right – can dramatically expand your prospects, growing leads and new customers like never before. Let’s look at 7 of these...
by Craig Huey | Apr 28, 2017 | Advertising & Marketing, Banner Ads/Remarketing
What is your Cart Abandonment rate of your shopping cart? I bet it’s a lot more than you think. The average rate is 69% based on 200 eCommerce sites. Some of you may see less. Some more. But it’s too much! Here are four actions steps to take to increase your profits...
by Craig Huey | Mar 3, 2017 | Advertising & Marketing, Banner Ads/Remarketing, Direct Response TV and Radio
I have been in the advertising and direct marketing business for over 40 years as an owner of an ad agency and winner of 79 awards. I have clients all over the world, and I have made them very rich with our successful campaigns. Some of them have even become...
by Craig Huey | Feb 28, 2017 | Advertising & Marketing, Banner Ads/Remarketing, Case Studies, Direct Response Copy Tips
Direct mail in an online world can increase your growth and profitability compared to other media options. Integrated campaigns with direct mail/email/banner and Facebook ads, Twitter, and pre-roll commercials all to the same name are the most common campaign I’m now...
by Craig Huey | Feb 9, 2017 | Advertising & Marketing, Banner Ads/Remarketing, Direct Response TV and Radio, News_Events
About 111 million people watched SuperBowl 51. There was a lot of drama from a memorable game … a suspenseful half-time … and ads that produced controversy. Advertisers paid around $5 million for a 30-second spot. Was it worth it? None of the commercials justified the...
by Craig Huey | Feb 1, 2017 | Banner Ads/Remarketing, Direct Response Copy Tips
Catalogs are profitable—and they are growing! Some are for consumers. Some are for B2B. Some are for retailers like Macy’s and Wal-Mart. Some are for online markets, like Amazon and many others. What is their #1 reason for success? The catalogue is giving “value” to...
