by Craig Huey | Mar 3, 2017 | Advertising & Marketing, Banner Ads/Remarketing, Direct Response TV and Radio
I have been in the advertising and direct marketing business for over 40 years as an owner of an ad agency and winner of 79 awards. I have clients all over the world, and I have made them very rich with our successful campaigns. Some of them have even become... by Craig Huey | Feb 28, 2017 | Advertising & Marketing, Banner Ads/Remarketing, Case Studies, Direct Response Copy Tips
Direct mail in an online world can increase your growth and profitability compared to other media options. Integrated campaigns with direct mail/email/banner and Facebook ads, Twitter, and pre-roll commercials all to the same name are the most common campaign I’m now... by Craig Huey | Feb 9, 2017 | Advertising & Marketing, Banner Ads/Remarketing, Direct Response TV and Radio, News_Events
About 111 million people watched SuperBowl 51. There was a lot of drama from a memorable game … a suspenseful half-time … and ads that produced controversy. Advertisers paid around $5 million for a 30-second spot. Was it worth it? None of the commercials justified the... by Craig Huey | Feb 1, 2017 | Banner Ads/Remarketing, Direct Response Copy Tips
Catalogs are profitable—and they are growing! Some are for consumers. Some are for B2B. Some are for retailers like Macy’s and Wal-Mart. Some are for online markets, like Amazon and many others. What is their #1 reason for success? The catalogue is giving “value” to... by Craig Huey | Feb 1, 2017 | Advertising & Marketing, Banner Ads/Remarketing, Case Studies
A Japanese health supplement company wanted to break into the American market. But nutrition supplements are a huge business, and an incredibly competitive industry. The product was able to make it into a few stores, but the sales were bad. The company’s owner, George... by Craig Huey | Jan 17, 2017 | Advertising & Marketing, Banner Ads/Remarketing
One major problem with most “image” advertising is that when prospects are done looking at it, they are not sure what to do with their new-found knowledge. Why? The copywriter did not tell them what to do. The ads are missing what direct response copywriters define as... 