One of the keys to President Obama’s wins in 2008 and 2012 was his advanced skills of building, segmenting, and creating powerful email campaigns. In the Republican field for President, Dr. Ben Carson has the largest email list, followed by [...]
One of the most powerful boosters of response in an email or direct mail letters is the “superscript”. Simply put, a superscript is a placement of powerful direct response copy in the area above the salutation. It’s an incredible way [...]
Testing copy concepts is crucial to improving your response. Often what you think will generate a higher response is not always the case. I have tested hundreds of headlines in search of the highest return. Time and time again, when [...]
Here is a short 90 second video I just shot showing you how to make a videolog – a direct mail piece that plays a custom video. It’s powerful. You’ve got to see it. . .here. Also, here is the [...]
One of the little known ways of boosting response to your postal and email is dating your marketing piece. There are several ways to date your letter, some more effective than others. The most effective way of dating is to [...]
