Let me tell you about an incredible, new product launch and what made it successful. Popular in Japan, Sun Chlorella wanted to break into the U.S. market. A Japanese entrepreneur, George Higashida could not get the product in U.S. health [...]
I tested three separate subject lines for an email campaign I sent out for one of my clients. The audience receiving the email was mostly male investors, 50-years and older. Note that the subject line in this case had to [...]
To maximize your lead conversions, you need a powerful "conversion series." A conversion series is an integrated campaign to help turn an inquiry into a customer. It dramatically increases your conversion rate, no matter how good your sales team is. [...]
Many direct marketers depress results by not creating powerful online or hard-copy Positive Acceptance Statements on their order forms or shopping cart. Get your prospects to say YES! A Positive Acceptance Statement on your order form could prevent [...]
Once you develop a database, internal marketing is critical. Internal or database marketing usually will take the form of the following: A Conversion series to turn leads into clients. A welcome kit to help introduce the new client to your [...]
