Like Politics?
I just finished a new book, The Deep State: 15 Surprising Dangers You Should Know. It’s all about what the Deep State is, the failure of bureaucracy and how dangerous the Deep State is to us all. You can get [...]
Why Do Newsalogs Do So Well? [Video]
In an age in which newspapers are dying, newsalogs are producing powerful responses. What is a newsalog? It looks and feels like an old-fashioned newspaper… But it’s really a direct mail sales piece. We use [...]
31 Need-to-Know Marketing Tips for the Christmas Season [Videos]
The Christmas shopping season is coming soon. Are you ready with an effective marketing strategy? Last year, retail sales increased in the November-December months by a greater-than-expected 5.3% over 2016... And online sales were up a whopping 11.5% from the [...]
Election Marketing Alert!
From now until election day – November 6th – your email, digital, electronic and direct mail will see a depression in response because of the election. Why? Because millions of dollars worth of election campaign messaging will [...]
Copy Tip: Write your copy “out loud”
Conversational copy gets result. Why? Because it’s easier to read … so your audience quickly grasps what you have to say. To ensure your copy is conversational, take the time to read it out loud. [...]