by Craig Huey | Oct 15, 2018 | Advertising & Marketing, Blog
From now until election day – November 6th – your email, digital, electronic and direct mail will see a depression in response because of the election. Why? Because millions of dollars worth of election campaign messaging will be competing with...
by Craig Huey | Oct 15, 2018 | Advertising & Marketing, Blog, Direct Response Copy Tips
Conversational copy gets result. Why? Because it’s easier to read … so your audience quickly grasps what you have to say. To ensure your copy is conversational, take the time to read it out loud. It should sound like a real...
by Craig Huey | Oct 15, 2018 | Blog, Direct Response Copy Tips, Test Results
For as long as I can remember, there has been an ongoing debate about long copy versus short copy in direct response marketing. A recent test result revealed the usual winner in this debate. Remember that in direct response marketing, it’s not...
by Craig Huey | Aug 29, 2018 | Blog
My book, “23 Equity Crowdfunding Secrets to Raising Capital” is the only comprehensive marketing guide for equity crowdfunding. But it’s much more. It’s a roadmap to successfully marketing to investors. In this book, I outline online and...
by Craig Huey | Aug 29, 2018 | Blog
If you’re using direct mail, beware. A paper shortage has hit us. Coated and newsprint are becoming the hardest to get…And as the election approaches, the shortage will get worse. If you use newsprint for a newsalog, advance paper buying is essential....
by Craig Huey | Aug 22, 2018 | Blog
Let me tell you about a powerful marketing secret that can drastically boost your responses—it’s your offer. Most marketers make two big mistakes: They give little or no thought to the offer They don’t think outside-the-box on the offer The offer isn’t...
