by Craig Huey | Oct 15, 2018 | Blog, Direct Response Copy Tips, Test Results
For as long as I can remember, there has been an ongoing debate about long copy versus short copy in direct response marketing. A recent test result revealed the usual winner in this debate. Remember that in direct response marketing, it’s not... by Craig Huey | Aug 29, 2018 | Blog
My book, “23 Equity Crowdfunding Secrets to Raising Capital” is the only comprehensive marketing guide for equity crowdfunding. But it’s much more. It’s a roadmap to successfully marketing to investors. In this book, I outline online and... by Craig Huey | Aug 29, 2018 | Blog
If you’re using direct mail, beware. A paper shortage has hit us. Coated and newsprint are becoming the hardest to get…And as the election approaches, the shortage will get worse. If you use newsprint for a newsalog, advance paper buying is essential.... by Craig Huey | Aug 22, 2018 | Blog
Let me tell you about a powerful marketing secret that can drastically boost your responses—it’s your offer. Most marketers make two big mistakes: They give little or no thought to the offer They don’t think outside-the-box on the offer The offer isn’t... by Craig Huey | Jul 23, 2018 | Blog, Successful Marketing Campaigns
I just finished a guide book to marketing to the investors and the wealthy. The book is aimed at equity crowdfunding, but the content is for all marketers. Besides explaining crowdfunding/the JOBS Act, the book gives a concise action plan for: Integrated/Multichannel... by Craig Huey | May 16, 2018 | Blog
In my new book 23 Equity Crowdfunding Secrets to Raising Capital I reveal the 23 secrets you absolutely must know for successful JOBS Act marketing. These are the tools and tactics you must know to successfully market your investment opportunity to investors … and get... 