Recently, I helped a subscription client grow its membership base by a stunning 30% in just half a year. How? With multichannel, integrated marketing. This powerful approach to marketing a product or service means that your prospects see your offer [...]
When you send emails to your clients and prospects, always remember that you are building a relationship with each communication you send. So make sure every email counts. Make sure that every email offers your prospects something valuable they can [...]
Even in an online world, direct mail can increase your growth and profitability more than any other media option. Integrated campaigns using direct mail and digital elements including email campaigns, banner ads, native ads, Facebook ads, Amazon ads and pre-roll commercials all [...]
Copy formulas help you create more profitable marketing and advertising. I just reviewed copy for some clients...making sure they followed...and did not violate....specific direct response copy formulas. Direct response copy is a time-tested, proven approach to writing copy that compels [...]
Get my book, 23 Equity Crowdfunding Secrets to Raising Capital: JOBS Act Marketing. It’s a concise, fast-paced 152 pages packed with must-have information: How to market to investors using the most advanced multichannel and integrated marketing strategies and tactics 40 [...]
