Election Marketing Alert!

  From now until election day – November 6th – your email, digital, electronic and direct mail will see a depression in response because of the election.   Why?   Because millions of dollars worth of election campaign messaging will be competing with...

Marketing to Investors for Crowdfunding?

My book, “23 Equity Crowdfunding Secrets to Raising Capital” is the only comprehensive marketing guide for equity crowdfunding.   But it’s much more.   It’s a roadmap to successfully marketing to investors.   In this book, I outline online and...

Paper Shortage Escalates – Printing Strategy Surcharge

If you’re using direct mail, beware.   A paper shortage has hit us.   Coated and newsprint are becoming the hardest to get…And as the election approaches, the shortage will get worse.   If you use newsprint for a newsalog, advance paper buying is essential....