SurfControl is a global provider of corporate security software. The marketing goal they presented to us was to increase sales of one of their premier products, an Internet filtering software. While SurfControl was focused on the constraints of their budget, [...]
My staff and I are now winners of 91 awards! We are really proud of the latest one, which recognized the effectiveness of one or most recent campaigns that produced 30% response rates. The Summit International Award judges recognized that [...]
800 Direct needed to get its message into the hands of key telemarketing managers and marketing directors of companies nationwide. The problem was (and remains), these guys are extremely busy, hard-to-reach, and inundated with promotional materials. And they’re the most [...]
The Morningside Resort community and country club in California wanted to promote its $1 million-plus homes to interested prospects – primarily golfers. It offered many features: A Jack Nicklaus designed golf course, Location in the high-class Palm Springs area, and [...]
What do you do if you’re confronted by some tough marketing challenges? Your product is unheard of? It’s in a space that people are especially skeptical of? And it’s a big ticket item, with a starting price above the $1,000 [...]
Launching a new product is never easy … and the media or channel you choose to use is absolutely essential. With most products and services, we recommend direct mail … it minimizes the risk of a new launch and can [...]
Selling only by retail is dangerous to your bottom line. Why? Because you miss out on so many prospects and lose potential sales. To expand its client base, Metagenics – a marketer of nutritional supplements – wanted to break out of [...]
I love helping companies grow into multi-million dollar corporations by creating profitable marketing campaigns. I mean, nothing is quite as exciting as seeing an entrepreneur who starts with nothing become successful. Even with companies whose growth has become stagnant, I [...]
Integrated, multichannel marketing can help you have a breakthrough in generating leads and sales. For example, some of my clients are investment newsletter writers, who must reach a very specific audience with their offer and know how to get prospects [...]
Your marketing will achieve higher response when you combine powerful content with direct response copy. I always encourage companies to add value to their marketing…and they achieve better, higher results. Take Chevron. Chevron approached me with a marketing problem. When you [...]
