Good tease copy always generate response Be creative in your copy… The Test: This week, let’s look at two pay-per-click ad headlines for the book, 46 Ways to Raise Prices: Headline A read: “The easiest price increase you’ll ever make or your [...]
I got a call seeking help. The marketing director needed more leads … and especially higher conversion rates. Many marketers want to increase leads, but lower the cost per lead. And most marketers want to increase their conversion rate. Both [...]
Let me tell you about a new product launch that pulled in over 600,000 new customers… even during a recession! What made this so successful? Three words — Direct response strategies. The product is a nutritional supplement popular in Japan. [...]
Make sure your prospects are getting the message you intend to send Misunderstandings happen. Sometimes you say one thing, and the other person hears something completely different. While situations like this may lead to some funny TV sitcom plots, it’s [...]
A deadly mistake many marketers make is trying to change their prospects’ attitudes. You can’t. Remember, you can’t teach a pig to sing. Instead, use your prospects’ views as a tool to sell your product or service. You can do [...]
