Key Takeaways: True Religion Jeans succeeded by using a targeted D2C/e-commerce strategy despite a high price point. The campaign positioned the jeans as handcrafted, chemical-free luxury items to justify premium pricing. A strong brand story and lifestyle messaging helped turn [...]
Wine marketers use direct response copy and strategies for their D2C campaigns. My wife and I often go to wine tastings, and I've discovered wine companies' marketing strategies as I visit. So, I watched the wine market closely and found [...]
D2C marketers are boosting response with new digital technology. It's called "Direct Mail Retargeting" (DRMT). Direct mail retargeting involves capturing the physical mail address of visitors to your landing page or website… and immediately sending them a direct mail piece. [...]
When launching a new product, a direct response D2C/E-commerce strategy and tactics are a proven formula for success. For example, in the mid-2000s, the average pair of jeans cost about $30. So, when apparel company True Religion burst onto the [...]
