Companies screw up… it happens. When you’re a successful company that sells your products worldwide, there are bound to be times when a defect makes it through the assembly line and in the hands of customers. We all know this, [...]
Marketers were surprised as Google released its November 2023 core update, the fourth broad core algorithm update of the year. The core updates will change your SEO ranking. Google has ongoing algorithm updates, but this update is different. It’s a [...]
The latest Chevy digital commercial is a surprise… Why? It’s surprising because it's not trying to promote a political message, cry out for social change, or some “social justice.” It’s not a DEI agenda. No, it’s heartfelt. Something that most [...]
Across America, marketers are adopting Defensive Inflation Marketing (DIM). This new trend is helping companies increase their response and attract more customers, offsetting the negative impact of inflation. Why should you consider Defensive Inflation Marketing? Because a growing number of [...]
When you have images in your emails, be sure to use descriptive “alt tags.” An alt tag is a word or phrase attached to an image in your digital marketing material — such as email. If the original image can’t [...]
