“The reports of my death have been greatly exaggerated” – Mark Twain Many marketers think direct mail is dead. Presidents of companies and even marketing directors are making tragic, strategic, and tactical mistakes. Direct mail is still a powerful lead [...]
When I got the call from TheStreet.com, they were unsure what to do. Sales were going down. Competition was increasing. It was the middle of a recession/down market. Plus, TheStreet.com saw existing ad revenue drop when the market dropped…and that’s what happens [...]
In a digital age where video dominates marketing, what’s become of infomercials? Is the infomercial dead? Hardly. In fact, with today’s technology, the opportunity to sell by long-form video has never been better. I’ve created over 400 TV commercials and [...]
Good tease copy always generate response Be creative in your copy… The Test: This week, let’s look at two pay-per-click ad headlines for the book, 46 Ways to Raise Prices: Headline A read: “The easiest price increase you’ll ever make or your [...]
Let me tell you about a new product launch that pulled in over 600,000 new customers… even during a recession! What made this so successful? Three words — Direct response strategies. The product is a nutritional supplement popular in Japan. [...]
