Fast approaching is the 2024 election. It will have two huge effects on marketers. The election voting starts in September. The election is November 5th. There will be two big impacts on marketers. Political messages will overwhelm the marketing channels. [...]
Most marketers aren’t prepared for a disaster. The result: wasted time and money… or worse. They were unprepared for the massive shutdown caused by the Microsoft/CrowdStrike update blunder. You see, over the last 40 years, I’ve seen earthquakes, fires, floods, [...]
Because of the boom in Pinterest e-commerce, Pinterest reported a 23% increase in year-over-year revenue, totaling $740 million in the first quarter. The number of global monthly Pinterest active users (MAUs) grew 12% YoY to 518 million. The clicks to [...]
48,000 New Subscribers… How? By using a VSL. A VSL is a direct response video—A video sales letter. Video is a powerful tool to generate leads and customers. Every campaign I do uses a video component. In fact, we have [...]
Money Already Spent $2.94 billion was already spent on political ads during the 2024 election cycle. That is ahead of the $2.48 billion in the 2020 election cycle. Trump vs. Biden – Biden Way Ahead Since Super Tuesday, President Biden [...]
Revenue for Netflix’s ad-supported service is expected to reach $950 million this year. Netflix is projected to average $70.44 in ad revenue per viewer for those who watch it once a month on any device. It’s estimated that Netflix has [...]
Retargeting is a powerful way to: Convert your leads to buyers Generate repeat sales Reactivate old customers Retargeting is a strategy that allows you to use digital ads that “follow” your leads, prospects, and consumers who have expressed interest in [...]
Here are the top podcast genres to market your product or service. True Crime: 24% Politics and Government: 10% Entertainment, pop culture and the arts: 9% Self-help and relationships: 8% Sports: 6 History: 4% Money and Finance: 2% Comedy: 2% [...]
What makes a landing page that creates response and profits? Your leads have opened your direct mail or email or clicked your Facebook or digital ads. They come to your website or landing page, but instead of being intrigued and [...]
Your prospect hates risk. This is especially the case with business-to-business marketing, where the reputation or career is on the line. But consumers also hate risk. Remember, your prospects can’t see you. They can’t see your product or the service [...]
