![Web Strategy: 7 Keys to Greater Landing Page Response [video]](https://cdmginc.com/wp-content/uploads/2019/04/cdmg3.png)
by Craig Huey | Apr 8, 2019 | Advertising & Marketing, digital marketing, Direct Response Copy Tips, Integrated Marketing, New Strategies and Tactics
What makes a landing page that creates response and profits? Your leads have opened your mail (email or print) or clicked your Facebook ad. And now, instead of being intrigued, they’re bored stiff or confused — or just annoyed. Then, they’re gone. Whether you spend... 
by Craig Huey | Apr 8, 2019 | Advertising & Marketing, digital marketing, New Strategies and Tactics, News_Events, Successful Marketing Campaigns, Uncategorized
Hulu is now testing a revolutionary new type of ad. It plays during a TV show or movie…but it’s not a commercial. It’s much subtler. These ads could succeed in getting great response….or they could fail. Only time and testing will prove how well they work. Here are 5... ![Avoid This Deadly Marketing Blunder: Corporate Website vs. Landing Pages [video]](https://cdmginc.com/wp-content/uploads/2019/03/Avoid-this.png)
by Craig Huey | Mar 25, 2019 | Advertising & Marketing, digital marketing, New Strategies and Tactics, Website/Landing Page Strategies and Tactics
Many marketers make this deadly marketing blunder…and don’t even know it. They don’t know that they’re killing response and driving away potential customers. What is it? They rely on their corporate website to drive sales – instead of a single, streamlined landing... 
by Craig Huey | Mar 19, 2019 | Advertising & Marketing, digital marketing, New Strategies and Tactics
Video communicates your offer unlike any other market medium. Video brings your product or service to life with demonstrations, testimonials and benefits in action. It’s a powerful way to deliver your message to prospects—and generate leads and sales. Video also lends... 
by Craig Huey | Mar 12, 2019 | digital marketing, Facebook/Social Media, Integrated Marketing, New Strategies and Tactics, Successful Marketing Campaigns
Facebook look-a-like audiences are a powerful way to grow your company. Using this strategic tool, you’ll reach new prospects that “look” like your existing customers. These are prospects who are far more likely to respond to your offer and become loyal customers. I... 
by Craig Huey | Mar 5, 2019 | digital marketing, New Strategies and Tactics, Test Results
Getting a low cost-per-lead is a good indication that your Facebook ads are performing well. For every marketing campaign I run, I test Facebook ads with different images and copy, to see what will work the best for my clients. You might try to guess what will get the... 