One of the best ways to make your copy clear and engaging is to use the active voice rather than the passive voice. The active voice is the best way to convey your message clearly and more directly. Here’s [...]
Critical Question #1: What Have Past Recessions Taught Us? We’ve spent a lot of time looking at past recessions and marketing during economic instability. What you may find surprising is that we see marketing during a recession as a [...]
How do you get new prospects when people are pulling back on spending in a recession— when businesses are closing, unemployment is high, the economy is uncertain? Many CEOs, vice presidents, and marketing managers are asking themselves this question for [...]
Facebook (and Google) have no intention of making it easy for anyone selling a product or a service to do so on their platform. There are rules and guidelines, and they’re enforced with an iron fist. The digital marketing landscape [...]
If you love liberty, then you won’t want to miss what I’m about to tell you. It’s a piece of exciting news about the nation’s largest conference for libertarians and conservatives….joined by over 2,000 liberty-loving Americans….and 250+ speakers. It’s FreedomFest [...]
