Testing Corner: The Power of Current Events
Here are the headlines on some Facebook ads that my CDMG staff and I did for one of our clients. Which do you think are the winners? #1 – There are some really bad candidates for President. #2 – Time [...]
Instagram – Your Social Media “Power Tool” for Expanding Your Prospect Universe, Lifting Response and Boosting Profits
Instagram is more than just a tool for seeing what your friends are up to, or posting beautiful photos. Think of it as a powerful, far-reaching catalog that can reach a wide range of prospects who are likely to respond [...]
New Launch: More than ½ Million New Customers—Turning a Start-up into a Multi-Million Dollar Company
Let me tell you about an incredible new product launch and what made it successful. Sun Chlorella is supplement created by entrepreneur George Higashida. George had great success in Japan…but wanted to introduce Sun Chlorella to the U.S. The trouble [...]
Tripling Your Sales: Email/Web One-Two Punch
Did you know that you can triple your sales with a powerful direct response strategy? Let me explain … Coffey Anderson is a singer, songwriter, and musician with an upcoming album. He wanted to get the news to his fans, [...]
Web Strategy: 7 Keys to Greater Landing Page Response [video]
What makes a landing page that creates response and profits? Your leads have opened your mail (email or print) or clicked your Facebook ad. And now, instead of being intrigued, they’re bored stiff or confused — or just annoyed. Then, [...]