The best results for direct mail and digital marketing come from targeting your audience with transactional meta-data. Many new advances have been made in refining data, helping you to do two things with data modeling: Increase your response…and profitability. Enlarge [...]
Testing is vital for email, banner ads, TV… every direct marketing campaign. If you can’t test it, don’t do it! Let’s look at the test results for a magalog – a direct mail piece that looks, feels and reads like [...]
One of the keys to successful marketing is to stay one step ahead. And in 2019, you’ll want to stay one step ahead of the trends and forecasts that will change the way you market your products and services…. creating [...]
Do you know when the best times to post on social media and other platforms are? Take a look at the following to make sure you are maximizing response (and profits): Post on Facebook, Twitter and Instagram at 5 pm [...]
Last year, merchants lost an estimated $7 million from shopping cart abandonment. 73% of shoppers will close their transactions without actually buying the item or items in their carts. That’s because the shopping cart process is often overcomplicated and requires [...]
