by Craig Huey | Jan 22, 2019 | digital marketing, Latest Direct Mail, New Strategies and Tactics, Successful Marketing Campaigns
The best results for direct mail and digital marketing come from targeting your audience with transactional meta-data. Many new advances have been made in refining data, helping you to do two things with data modeling: Increase your response…and profitability. Enlarge... 
by Craig Huey | Jan 8, 2019 | digital marketing, New Strategies and Tactics, Successful Marketing Campaigns, Test Results
Testing is vital for email, banner ads, TV… every direct marketing campaign. If you can’t test it, don’t do it! Let’s look at the test results for a magalog – a direct mail piece that looks, feels and reads like a magazine. But it’s not. It’s a sales piece – an... 
by Craig Huey | Jan 2, 2019 | Advertising & Marketing, digital marketing, New Strategies and Tactics, Successful Marketing Campaigns
One of the keys to successful marketing is to stay one step ahead. And in 2019, you’ll want to stay one step ahead of the trends and forecasts that will change the way you market your products and services…. creating powerful new opportunities for profits and growth.... 
by Craig Huey | Dec 17, 2018 | digital marketing, Facebook/Social Media, New Strategies and Tactics, Successful Marketing Campaigns
Do you know when the best times to post on social media and other platforms are? Take a look at the following to make sure you are maximizing response (and profits): Post on Facebook, Twitter and Instagram at 5 pm (Eastern Time) on Thursday or Friday. Post on LinkedIn... ![$7 Trillion Lost From Shopping Cart Abandonment [video]](https://cdmginc.com/wp-content/uploads/2018/12/7trillionlost.jpg)
by Craig Huey | Dec 17, 2018 | digital marketing, New Strategies and Tactics, Successful Marketing Campaigns
Last year, merchants lost an estimated $7 million from shopping cart abandonment. 73% of shoppers will close their transactions without actually buying the item or items in their carts. That’s because the shopping cart process is often overcomplicated and requires too... 
by Craig Huey | Nov 27, 2018 | Blog, digital marketing, Integrated Marketing, New Strategies and Tactics, Successful Marketing Campaigns
When you send emails to your clients and prospects, always remember that you are building a relationship with each communication you send. So make sure every email counts. Make sure that every email offers your prospects something valuable they can take away from the... 