by Craig Huey | Nov 12, 2018 | Advertising & Marketing, digital marketing, New Strategies and Tactics, Successful Marketing Campaigns, Website/Landing Page Strategies and Tactics
Are you losing leads and sales because of “shopping cart blunders”? Here is a short, 2 minute video brief you’ll want to see to make sure your shopping cart is as powerful as it should be. If you’d like to talk about how you can create a landing...
by Craig Huey | Oct 31, 2018 | Blog, digital marketing, Direct Response Copy Tips
Copy formulas help you create more profitable marketing and advertising. I just reviewed copy for some clients…making sure they followed…and did not violate….specific direct response copy formulas. Direct response copy is a time-tested, proven...
by Craig Huey | Oct 31, 2018 | Advertising & Marketing, digital marketing, Integrated Marketing, New Strategies and Tactics, Successful Marketing Campaigns
I’ve created over 400 videos and TV commercials, including 13 infomercials. Video is an incredible response-booster. You should always use video on your landing page, to captivate the attention of your prospects, increase your credibility and make a powerful... by Craig Huey | Oct 23, 2018 | Advertising & Marketing, digital marketing, New Strategies and Tactics, Successful Marketing Campaigns
The offer is critical to your marketing and advertising success. Your offer isn’t what you get. It’s what the prospect gets. It’s perception of your value proposition. Your offer can contribute as much as 50% or more to the success or failure of your web campaign.... by Craig Huey | Oct 23, 2018 | digital marketing, New Strategies and Tactics, Successful Marketing Campaigns
We did a 3-way test to see what worked best: List “A” = Old opens of competitors (1 year ago) List “B” = New opens (last 6 months opens) List “C” = Prospects (last 6 months) Results? A…16.64% opens/7.57% click-thru B…45.33% opens/7.71% click-thru C…0.97% open/11.32%... by Craig Huey | Jul 16, 2018 | Advertising & Marketing, digital marketing, JOBS Act, New Strategies and Tactics, Successful Marketing Campaigns
At FreedomFest, business owners, venture capitalists, and marketing directors from all over the world heard Caleb and myself talking about the new breakthrough innovations in advertising and marketing. If you want to stay one step ahead of what’s happening in the...