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Digital Marketing

Digital Marketing

The 3 Hidden Truths of Email Marketing, Why It’s an Important Piece to Every Marketing Strategy

Email marketing is often seen as old-fashioned. This is especially true considering spam and email behavioral habits. If your prospects get through, their inboxes are filled with unread emails. Marketers still use email – because it works. Here are 3 [...]

Testing Corner: Which Ad Worked Best — With Or Without A Photo/Video?

Should you use a video, a photo, or straight copy in your ads? In this week’s testing corner, we look at testing ads for format, including editorial vs. rich design and with a photo/video vs. without. Finally, we tested the [...]

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