The single most critical component of your campaign is your shopping cart. If you make it too difficult for your online customers to check out, no matter how amazing your marketing and message is, you’ve lost the sale. Did you [...]
As a marketer, it’s important to understand your prospects by anticipating their needs, objections, and apprehensions. Often, when a prospect hears of a new product, he’s thinking of a reason NOT to buy it. Your challenge is to discern their [...]
Here are three copy secrets to improve profitability: Create a special feeling. Use phrases like “exclusive offer,” “by invitation only” and “limited edition” to give your reader an extra-special feeling. Use intrigue and curiosity. Try using “Do not bend” or [...]
Writing an ad or direct mail piece requires a balance between facts and emotions. In writing to certain individuals, specific facts are needed or the sale/lead won’t be generated. Others will respond best to a highly emotional piece. Some of [...]
Accountable marketing relies on proven strategies and direct response formulas to get a response. Here’s one powerful formula you can use to write direct response copy that captures the attention of your prospects and delivers results: A: Attention Grab the [...]
Sometimes, copy that is too bold and confident stretches your prospect’s belief in your credibility. Sometimes, understatement in your copy is better. An ad was tested: 1 - Why the Price of Silver May Rise Steeply 2 - Why the [...]
One of the biggest mistakes I see in copy written by novice copywriters is the warm-up. It occurs when a writer takes one paragraph (or more) to “set up” the pitch instead of starting strong. It usually goes something like [...]
What’s the secret to profitable, successful direct mail in an online world? It’s following proven rules to maximize response. While it may be dangerous to the creative process to use set formulas, it is just as dangerous to ignore the [...]
Universally, you have three target audiences you need to reach: Customers from your database Prospects from your database Prospects Customers have already purchased something from you before. Prospects on your database usually originate from your lead generation efforts or word-of-mouth. [...]
Let me reveal a winning formula I use – In this case, for a new product launch. It’s one of several formulas I use in creating winning direct mail, Facebook, pre-rolls, geofencing, email, landing pages, TV commercials and more. In [...]
