Why? Because… In writing copy for a client, I’ll make sure we apply the all-important factors of “because.” This copy rule is often overlooked and many times, the “because” is left out by copywriters. When you apply the powerful word [...]
Short copy kills response. That’s right, long copy usually produces better response. But I do believe something in the copy should be short. In fact, many direct response copywriters make a vital blunder in starting copy on a direct mail [...]
Start your copy off with a bang…in everything you write, including emails, ads, landing pages and direct mail packages. Otherwise, they’ll lose interest. And you’ll lose a sale. The best way to “start off with a bang” is to put [...]
It is crucial that you are constantly clued in to the needs of your prospects and customers. In writing copy, really care about your prospect. There is power in caring for each prospect as an individual. Not a group...but an [...]
Famous ad man David Ogilvy didn’t write a word of copy before conducting 10 days of product research. By digging for details, he was practicing one of the greatest copywriting secrets of sales success: use specifics to sell well. There’s [...]
A call to action can make or break the sale. A test was recently run for a PR automation company called “Pitchbox.” This company was launching a product and wanted to see which call to action received more response: “Now [...]
This week, I’m going to do something unusual in Testing Corner. I’m going to tell you the results of a magalog cover test and then work backwards to find out which elements increase response. Remember, a magalog looks like a [...]
One of the things that distinguishes a winning campaign from a mediocre one is the amount of details that are put into the copy. This includes the direct marketing package, email series, ads, website and more. Specific are key to [...]
If you want to sell more of your products or services, start using the word “because” in your sales copy – it's the most powerful word you can use. It has surprising selling power when used to tell your prospects [...]
When writing copy for your direct marketing campaign, you only have a few minutes or even a few seconds to grab the attention of your prospects. That’s why you must choose your words carefully. Online or print, words have a [...]
