Longer headlines get more response than shorter headlines. The more words and more characters done right means more clickthroughs for your online ads. This direct response rate has just been verified by a recent study of short vs. long headlines. [...]
Prospect hesitation equals death for your marketing. As soon as a prospect hesitates, chances are your offer is lost forever. With that in mind, make sure you look over every direct mail piece, email, landing page, and ad you create [...]
Plain text emails yield 17% more clickthroughs than HTML. We knew this. But it’s great to have it reaffirmed. Both plain text and HTML have the same open rates, but when a subscriber is focused on a single-link text based [...]
The mature or senior market, which I define as people over the age of 50, is an enormous group with incredible buying power. In marketing to a mature market, too many marketers underperform, because they violate some key direct response [...]
If you are like many readers, you haven’t read every word of this email. Instead you scanned it until something interesting caught your eye. It works the same way for prospects reading your marketing content. They don’t read your web [...]
Marketing in an age of skepticism is always difficult. In the case of direct mail, your prospects automatically perceive that you’re selling them something. When that happens, they’re likely to have a negative attitude towards even discovering what it is [...]
In case you missed "22 Amazing New Advertising and Marketing Trends for Alternative Health Marketers," you can still watch a replay of this free, no obligation webinar here. Don't miss the opportunity to discover secrets and tactics you can use [...]
Superlatives can be counterproductive to your direct marketing campaign. For example, when creating copy for the outside of an envelope, don’t say, “Our product is the best in the industry.” Raving about your product with an ‘est’ word without backing [...]
I just finished several successful campaigns that generated powerful, above-average responses. Why so successful? One of the most important keys is the powerful use of direct response copy. Good direct response copy is easy to recognize. Not because it wins [...]
On Thursday, October 5th, Caleb and I will have a special webinar for alternative health presidents and marketing directors. It’s called “18 Amazing New Trends for Alternative Health Marketers.” It’s at 11:00 AM PST and you can register here. It’s [...]
