How Fast is Your Lead System?
Follow up on leads as quickly as you can (Credit: The BDX) How long does it take for a prospect to response to your lead? To your direct marketing campaign? The average response time for a lead is [...]
Avoid Being Shot into Cyberspace: Use Current Events to Keep Your Email Subscribers Engaged
An earthquake hits California. Not surprisingly, an email like the one below from Bed, Bath, & Beyond arrives the next day: Keep your loved ones safe and sound à Shop Now! It’s all in the Preparation … The reality [...]
Why Retargeting is a Game Changer [Video]
Want a cheap trick for reaching more prospects and picking up more leads? Use banner ads! Use retargeting! Find out how to: Gain more leads Make more money Reinforce your marketing Remind your prospects to complete the sales Check out [...]
Copy Tip of the Week: Know Your Prospect
Universally, you have three target audiences: Customers from your database. Prospects from your database. Prospects Customers have already purchased something from your before. Prospects on your database usually originate from your lead generation efforts or word-of-mouth. They might know who [...]
Testing Corner: Which Headline Pulled the Best Response?
Headlines make all the difference in your copy. Strong headlines that sizzle and show interest will bring in major response and profits. Bad headlines will kill your response and your sales. Check out this test, and find out why some headlines [...]