Universally, you have three target audiences: Customers from your database. Prospects from your database. Prospects Customers have already purchased something from your before. Prospects on your database usually originate from your lead generation efforts or word-of-mouth. They might know who [...]
Headlines make all the difference in your copy. Strong headlines that sizzle and show interest will bring in major response and profits. Bad headlines will kill your response and your sales. Check out this test, and find out why some headlines [...]
Here are 31 Christmas marketing tips we are using for our clients. Did I miss any that would apply to you? 1, Use “Merry Christmas” in your marketing. Politically correct can cost you. Studies found retailers who aren’t shy about [...]
In our October 20th issue of Direct Marketing Update (click here to read), I wrote about shopping cart abandonment. Here are a few stats: Consumers get nervous and end a sale while shopping online. Research has proven that this indecisiveness [...]
Do you want to supercharge your sales? You need to avoid these 10 deal killers. In this video, you will learn: How to create great copy How to bring in big results How to increase your prospects and profits! Watch [...]
