No other form of writing demands greater precision in word choice, structure, language, and meaning than direct response. In a word, it’s vigorous. A sentence should contain no unnecessary words; a paragraph no unnecessary sentences … for the same [...]
Shopping cart abandonment hurts every marketer. Here is one way to stop those losses. Customers don’t respond to impersonal technology., They respond to persuasive copy. It’s direct response copy within your shopping cart that will help not only to stop [...]
Here is an overlooked way to boost your direct mail response: Your salutation Though it’s only two or three words, your salutation is a critical component of any non-personalized direct mail campaign. If you’ve ever received a direct mail letter [...]
There are only 30 days between Thanksgiving and Christmas this year. Your small window is rapidly closing. There’s no time for a complete redesign of your website. But there are a few quick adjustments you can make to rev up [...]
Small, niche, skeptical audiences? How do you successfully market to them? Let’s take a look at one example my team and I worked on: an industry award-winning campaign. Giltspur is a leading designer of high-end custom trade show exhibits, and [...]
