Personal testimonials or reviews are critical for any direct marketing campaign. That’s why you should use them in all your marketing. But social media has added another dimension: 86% of female consumers tag members of their social media networks for [...]
On average 7.5 out of 10 people abandon shopping carts. Likewise, based on our readers’ response, their results seem to fall within that range. How do you stop this hemorrhage? How do you increase your orders or leads and decrease [...]
To craft a unique selling proposition about your company, you’ll want to promote your strongest customer benefit. Prime your benefit by using superlatives as a guide. Superlatives are descriptive adjectives or adverbs that state the highest degree of comparison. You [...]
If you can boost your renewals or conversion rates by 10% … 20% … or even 30%, it will translate into a powerful increase in profits. I have created over 100 renewal and conversion series. These are critical to your [...]
At your company’s next meeting, empower your staff with tools, tips, and strategies from me. After all, I am recognized as the direct marketing industry’s “authority on accountable advertising.” In his comprehensive, fast-paced presentations, I reveal my private tactics for [...]
