To craft a unique selling proposition about your company, you’ll want to promote your strongest customer benefit. Prime your benefit by using superlatives as a guide. Superlatives are descriptive adjectives or adverbs that state the highest degree of comparison. You [...]
If you can boost your renewals or conversion rates by 10% … 20% … or even 30%, it will translate into a powerful increase in profits. I have created over 100 renewal and conversion series. These are critical to your [...]
At your company’s next meeting, empower your staff with tools, tips, and strategies from me. After all, I am recognized as the direct marketing industry’s “authority on accountable advertising.” In his comprehensive, fast-paced presentations, I reveal my private tactics for [...]
Is your copy the best for your direct response advertising campaign? Let me show you in this video the formulas I rely on in order to appraise good copy from bad. I will go over four distinct steps so that [...]
Subheads are vital—and sometimes overlooked—part of any online or hard-copy material. If written correctly and effectively, they can get the reader’s attention, improve overall appearance, and boost sales. Here are 8 recommendations for more powerful subheads: Use “you” copy in [...]
