Caleb and I will be doing a new webinar next month for business owners and entrepreneurs wanting to raise capital. It will take place on Wednesday, September 7th, 2016 at 12:00pm: Learn How to Raise Up to $50 Million for Your [...]
800 Direct needed to get its message into the hands of key telemarketing managers and marketing directors of companies nationwide. These individuals are extremely busy, hard-to-reach, and inundated with promotional materials. And they are the most skeptical prospects out there. [...]
Follow these rules, and you’ll increase your response Break these rules, and your response will suffer the consequences. Here are the 10 Direct Response Copy Rules to Live By: Have you removed all references to “We think” or “our company [...]
Because of the upcoming election, the safest thing to do is make sure none of your marketing hits the consumer from October 4th to November 8th. Three things happen during those dates: Costs go up on most media, including TV [...]
Most marketers run from competitive advertising. But not all. Over the years, if your client is up against a well-known competitor who dominates the market, we use it. And it works. To overcome an established company, creative advertising can [...]
