To win in direct mail, you must stand out from the clutter. And to win in your positioning and branding, you must establish yourself as the “expert” or “authority” in your space. Mailing out a bookalog direct mail piece might [...]
Raise Your Response! But How (Credit: Ask Naturally.com) So, what usually gets the highest response? Of course, it often depends on a lot of variables. But the general response rates are: Direct mail: 0.69% -- 1.4% Email: 0.03% [...]
Business-to-Business (Credit: Mediadefine.com) When writing to business prospects, remember that business decisions are often made by groups rather than individuals. Therefore, your product must be positioned in a way that it will appeal to server different people [...]
Advanced Data modeling has proven to increase our clients’ response significantly. Here is one example: But what about data modeling for email? Here is a recent test: Open Rate CTR Model Email Name 2.83% 10.46% Rental Op-in Names 1.54% [...]
Doctors’ practices face stiff competition and little product differentiation. But great marketing can change all that … and create a powerful stream of new patients. One of the foundations to greater sales is a landing page following all the right [...]
