Business-to-Business (Credit: Mediadefine.com) When writing to business prospects, remember that business decisions are often made by groups rather than individuals. Therefore, your product must be positioned in a way that it will appeal to server different people [...]
Advanced Data modeling has proven to increase our clients’ response significantly. Here is one example: But what about data modeling for email? Here is a recent test: Open Rate CTR Model Email Name 2.83% 10.46% Rental Op-in Names 1.54% [...]
Doctors’ practices face stiff competition and little product differentiation. But great marketing can change all that … and create a powerful stream of new patients. One of the foundations to greater sales is a landing page following all the right [...]
Deal or No Deal (Credit: Merger.com) I have identified 10 Deal Killers that will cripple or destroy your campaign. For example, landing pages, direct mail –and media—these strategic copy concepts can hurt—or positively boost—your response. The video [...]
Most marketers don’t know how to write a direct mail letter. Sadly, not following some proven rules depresses response, and it’s costly. Let me give you an important example. I am going to tell you about the literal last word [...]
