How fast did Barack Obama pick up twitter followers? At a rate of 3,314 per minute. As for a celebrity or household brand, it often takes months if not years to reach the milestone of 1 million followers. I haven't [...]
Direct mail can produce your highest response at lowest cost per lead or sales. And direct mail is also among the most costly media sources. So what can you do to reduce your risk and make sure you have a success? [...]
It’s imperative that you avoid distractions on your marketing landing page. The entire purpose of a direct marketing landing page is to generate leads or sales. But too often “web techies” get in the way. Here are three common [...]
It is crucial that you are constantly clued into what your customers' and prospects' needs are. In writing copy, really care about your prospect. There is power in caring for each prospect as an individual. Make the copy exciting [...]
7 Key Rules for Creating a Winner In marketing circles you'll keep hearing about "content marketing." And you'll hear about "native advertising." What's the difference between "content marketing" and "native advertising"? When you create native advertising, it's hosted on an [...]
