Complicated paragraphs can be deadly to response. You never want your customer or prospect to have to reread one of your paragraphs or, even worse, not attempt to read it at all. Keep it simple You need to remember, [...]
TheStreet.com is an investment website-probably the largest in the world. TheStreet.com saw existing ad revenue drop when the market dropped. So, Craig Huey and the CDMG team were asked [...]
In direct mail, the most common formats are: Envelope mailings Postcard mailings Self mailers There are, of course, many other formats including Videologs (see video briefing), catalogs, Bookalogs (see video briefing), three-dimensional (see video briefing) mail and much, much [...]
If you want to sell more of your products or services, start using the word “because” in your sales copy. It has surprising selling power when used to tell your prospects why they should buy your product or service. And [...]
If you use business-to-business direct mail, you know how hard it is to get your mail in front of your prospect. It’s often intercepted in the mailroom or thrown away by your prospect’s assistant. Either way, your prospect never sees [...]
