Do you want to stand out from the competition? Do you want a direct mail sales piece that will drive up response and sales? Then you need to use a magalog! In this video, you will learn how a magalog [...]
Small, niche, skeptical audiences? How do you successfully market to them? Let’s take a look at one example my team and I worked on: an industry award-winning campaign. Giltspur is a leading designer of high-end custom trade show exhibits, and [...]
For almost 10 years, I worked to make one small investment company into a giant that was purchased for over 350 million dollars. DTN Wall Street, headquartered in Omaha, Nebraska launched a new investment product. The marketing director, Chuck Wood, [...]
Is your copy the best for your direct response advertising campaign? Let me show you in this video the formulas I rely on in order to appraise good copy from bad. I will go over four distinct steps so that [...]
I got a call from a new start-up. Parent’s Workshop entered a crowded and highly competitive field of educational self-help programs with The Early Achievement Program. Parent’s Workshop was an unknown entity with a totally new concept aimed primarily at [...]
