One of the most powerful boosters of response in an email or direct mail letter is the superscript. Simply put, a superscript is placement of powerful direct response copy in the area above the salutation. It’s an incredible way to [...]
Sen. Ted Cruz warns of a potential tax catastrophe that both Republicans and Democrats could sign on to. This tax catastrophe is the Marketplace Fairness Act (MFA), which would force remote sellers to collect and pay taxes to each of [...]
Handwriting in a direct mail piece is the ultimate personalization. And handwriting of direct mail has been around for a long time. It usually increases response...sometimes dramatically. And now the technology has come along making it possible for practically any [...]
The dirty little secret of TheStreet.com... TheStreet.com Needed A Product Relaunch: So CDMG took an existing product to a higher level of profitability and growth. TheStreet.com is an investment website. TheStreet.com saw existing ad revenue drop when the market [...]
It's old school to indent. But direct marketers don't care about that. They care what increases or decreases response. Indenting is a small but powerful direct response rule to follow when constructing both online and offline copy. Yes, it's more [...]
